As per the data received from various institutions, eCommerce growth in 2015 is at a galloping pace and undoubtedly, it is predicted that it will notch up 30 per cent each year. It is also predicted sanguinely by tech savvies that the e-commerce will reach a mouth-falling revenue worth $2 trillion in 2015.
How come? In order to substantiate it, a survey was conducted to get into the minds of the customers, and it was revealed that the customers throughout the world have preferred online shopping sites to roam about the dreary markets to choose what they like to have, when the same with genuine quality can we had from digital marketplaces, or even better without sagging their comfort and ease. Moreover, if the quality of the products is inferior or doesn’t satisfy the buyers, the online stores gleefully accept such products without pestering the customers by asking questions, but the same thing cannot be said for the brick and mortar outlets. In addition to it, the price offered by e-stores is less than claimed by the shopkeepers, which is a plus point to every buyer. And the buyer has not to face climatic adversities, such as sweltering heat and unbearable cold, because the whole transaction is done from the comfortable zones.
According to a survey conducted very recently in India, it has come to light that the more and more people have realized the potential of e-commerce store and undeniably, in India, not to speak of other countries, the e-business is being done by big or small websites, and they are thriving. So, simply speaking, their thrivance is tantamount to the smiles on the faces of the buyers. And if this continues, the market places will vanish and the whole business will be done through the Internet, and if anyone wants to buy a soap, he will pursue it.
But this is not a child’s game. For seamless functioning of the online marketplaces, a significant capital is required and well-qualified experts as well, who will in the nick of time, explain in detail about the quality, price and other essential things of the product, hankered after by the buyers, in such a way that they, being fully satisfied, will open their mouth instantly and the business will be clinched.
“Money is not material, but the quality is” is the saga of e-commerce business.