White Label Agency · Est. 2011

The invisible team
behind great agencies.

Axis Web Art is a white label development agency. We have been the unseen builders behind 40+ agencies across the US, UK, Australia, and Canada since 2011. Our clients keep the credit. We keep building.

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Our Story

Built from India.
Trusted by agencies
across four continents.

Axis Web Art started in 2011 with a small group of developers and one clear belief: that world-class digital work should not cost as much as it does. From day one, we focused on building real quality. Not features on a pitch deck, not inflated timelines. Just clean, tested, properly-built websites and applications.

The first international agencies found us through word of mouth. A UK agency passed our name to an Australian one. A US freelancer became a retainer partner. By 2015, most of our workload was white label. By 2020, we had stopped taking direct brand clients altogether. The decision was deliberate. White label work is what we are best at. We understand what agencies need because we have spent over a decade being the team behind them.

Today we are 80+ specialists covering Shopify, WordPress, Laravel, design, digital marketing, and AI integrations. Every project is delivered under your brand. Your client never hears our name. That is not a feature we added later. It has been the model since 2011.

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Quick Facts
Axis Web Art
At a Glance
Founded 2011
Based in India
Legal Entity Axis Web Art Pvt. Ltd.
Team Size 50+ full-time
Model White label only
Shopify Partner Since 2017
Shopify Rating 5.0 / 5.0 · 45+ reviews
Projects Delivered 2,000+
Agency Partners 40+ active
On-time Delivery 98%
NDA Violations Zero. Ever.

Our Headquarters

Built to last.
Not rented to scale.

Axis Web Art operates from its own four-storey facility in Jaipur, Rajasthan. The top floor is reserved for remote team members who visit the office. A 10KW rooftop solar installation powers our infrastructure.

We built this space to support a stable, in-house team. Agency partnerships grow for years here. Not just projects.

4-Storey Building
Own facility, Jaipur, India
3 Stay Rooms
Top floor, remote team facility
10KW Solar
Rooftop power system
50+ Specialists
In-house, not outsourced
Axis Web Art office
2011+
Year we started. Still the same ethos.
2000+
Projects delivered across all service lines
50+
Full-time developers and specialists
40+
Active agency partners globally
5.0
Shopify Select Partner rating · 45+ verified reviews

What We Stand For

Six principles behind
every project we build.

These are not marketing lines. They are the decisions we make every day about how work gets done, how problems get communicated, and how clients get treated. Fifteen years of practice, not policy.

Craft over shortcuts
We build things properly or we do not build them at all. Every line of code, every design decision, is made with intent. Clean, tested, maintainable work.
Confidentiality by default
The NDA comes before anything else. Your client names, project details, business information, and briefs stay confidential. We have never broken that boundary with any partner in 15 years. Not once.
Honest communication
If a timeline is at risk, we say so early. If something in the brief will not work, we tell you before we build it. We do not hide problems and we do not over-promise to win work.
Deadlines are commitments
98% on-time delivery is not a stat we tracked and then advertised. It is the result of treating every deadline as a real commitment. We scope work honestly and then we hit the dates we agree to.
Partner-first thinking
Your agency's reputation is on the line with your client. We think about that with every decision we make. Our success is your agency looking good. That alignment runs through everything.
Always getting better
Platforms change, tools evolve, and AI is reshaping what agencies can offer. We invest in training, tooling, and new capability continuously. What we could build five years ago is not the ceiling of what we build today.

Our Journey

15 years. Five chapters
that shaped who we are.

From a small team building websites for local businesses to the white label partner behind agencies across four continents. Here is how it happened.

2011
Founded in India
A small team of developers started Axis Web Art with a clear focus: world-class web development at honest prices. Local clients, high standards, no corners cut.
Origins
2013
First White Label Partners
UK and Australian agencies discovered the quality-to-cost model. The first formal white label partnerships were established. Confidentiality and invisibility became our operating standard from the start.
White Label Begins
2017
Official Shopify Partner
Achieved official Shopify Partner status. This opened a new chapter of eCommerce work at scale. Shopify development became the largest single practice within the business.
Shopify Partner
2020
White Label Only
The team crossed 50 full-time members and the decision was made to stop taking direct brand clients. Axis Web Art became a white label partner exclusively. 20+ agency partnerships active at that point.
Focused Model
2025
2,000+ Projects & AI Services
Crossed the 2,000-project milestone. Launched a dedicated AI integrations practice covering chatbots, automations, and AI-powered site features. 50+ team, 40+ agency partners, still building every project properly.
Now

What We Build

Six service practices.
One white label team.

You sell the work. We build it. Every service below is delivered under your brand. Your clients see your agency name on everything.

eCommerce Development
Shopify, WooCommerce, and BigCommerce stores. Custom theme builds, Shopify Plus, migrations from legacy platforms, app integrations, and speed optimisation. Official Shopify Select Partner with 5.0 rating.
Web Design & Development
Figma-first design, WordPress builds, Laravel applications, responsive website development, and ongoing maintenance. From landing pages to complex custom platforms.
Digital Marketing
White label SEO, Google Ads management, Facebook and Meta Ads, eCommerce SEO, and GEO/AI SEO. All reporting, audits, and strategy documents go out under your brand.
AI Services
AI chatbot integrations, product recommendation engines, AI-powered site search, Shopify Magic implementation, workflow automations, and AI SEO tools. Developer-built, not no-code.
Shopify Specialist Practice
Dedicated Shopify practice with 8+ years of platform depth. Theme development, Liquid, Shopify Plus, headless commerce, custom app development, and Shopify Partner-level support.
Partnership Model
How the white label partnership works in practice. Pricing, process, tools, how we handle briefs, what the NDA covers, and why 40+ agencies have stayed for years rather than months.

How We Work

Four things every agency
partner can count on.

These are not service promises with asterisks. They are how the operation runs, every engagement, every time.

Mutual NDA. Always first.
The NDA is signed before any client name, project brief, or business detail changes hands. Not on request. Not after a trial period. Every single partnership, automatically, on day one. Client confidentiality is not a trust exercise. It is a legal obligation we take seriously. We have held that standard since 2011 without a single breach.
Mutual NDA · Day one · Every partnership
Senior-led, low turnover.
Every project has a senior developer or tech lead as the accountable person. We do not hand work off to juniors without supervision. Most of our senior team has been here for five or more years. That depth of institutional knowledge is what separates a good development partner from a staffing arrangement.
Senior-led · 5+ year average tenure · Full continuity
Your tools. Your workflow.
We work inside Slack, Asana, Basecamp, Jira, Figma, Trello, or whatever your agency already uses. There is no new platform to set up and no parallel system to maintain. Briefs, feedback, revisions, and delivery all happen through your existing stack. If you run projects by email, that works too.
Slack · Asana · Basecamp · Figma · Jira · Your stack
You review before your client does.
Nothing goes to your client without your approval. You review every build, every report, every creative asset before it leaves our hands. We produce white label reports, project summaries, and delivery documents under your branding. Your name on it. Your quality bar. We just do the work.
White label reports · Your brand on everything · You approve first

Leadership

The management team
behind Axis Web Art.

Three founders who have built this from a small studio into the white label partner behind agencies across four continents. Same team. Same values. Still building.

Founder & CEO
Dhanpat Saran
Founder & Chief Executive Officer

Dhanpat founded Axis Web Art in 2011 with one conviction: that world-class digital work should be accessible at honest prices. He leads business strategy, agency partnerships, and the white label programme. Over 15 years he has built the agency from a small studio to a 80+ person team trusted by 40+ agencies globally.

Business StrategyPartnershipsWhite LabelShopify
Co-Founder & Creative Director
Saroj Saran
Co-Founder & Creative Director

Saroj built the design practice from scratch and has overseen all creative direction since founding. She leads UI/UX standards, Figma-first design systems, and the visual quality bar across every client engagement. Her work has shaped the brand identity of clients across the UK, US, Australia, and India.

UI/UX DesignBrand StrategyFigmaCreative Direction
Chief Technology Officer
Indi Watsal Singh
Chief Technology Officer

Indi heads all technical delivery at Axis Web Art. He sets the engineering standards, architectural decisions, and technology roadmap across Shopify, Laravel, WordPress, and mobile. He joined in 2012 and has been CTO since 2017. His background in full-stack engineering and platform specialisation is the foundation of our 98% on-time delivery record.

Engineering LeadershipArchitectureShopifyLaravel

Our Specialists

The people building
your projects.

Seven specialists, each owning their discipline end to end. When you send a Shopify brief, a Shopify specialist builds it. Same for every other service.

Arjun Saran
Head of WordPress & Magento 2 Development
Magento 2, WordPress

6+ years building custom WordPress themes, WooCommerce stores, and bespoke plugins. Also specializes in Magento 2 — custom modules, theme development, API integrations, and performance-critical storefronts. Handles complex migrations, multisite builds, and enterprise-grade deployments.

WordPressWooCommercePHPACF ProMagneto 2Hyva
Madan Saran
Head of Shopify Development
Shopify

5+ years on Shopify. Leads all theme development, Shopify Plus builds, and app integrations. Official Shopify Select Partner Certified developer. The person behind the agency's 5.0 Shopify rating and 600+ store delivery record.

Shopify PlusLiquidApp DevHeadless
Samir Joshi
Lead Laravel & Backend Engineer
Laravel & PHP

7 years building custom web applications, REST APIs, and SaaS platforms on Laravel and PHP. Leads all complex backend builds and third-party integrations. NIT Jaipur graduate with deep AWS and MySQL experience.

LaravelREST APIsMySQLAWS
Kishan Saini
Head of Design & UI/UX
Design & UI/UX

7 years of Figma-first design craft. Kishan leads all website design, UI/UX, and design system work. His accuracy in translating brand direction into browser-ready output has made the design practice a core differentiator for agency partners.

FigmaUI/UXDesign SystemsPrototyping
Siddhita Bardia
Head of Client Success & PM
Client Success

The person behind the 98% on-time rate. Siddhita runs all project management and agency communication, ensuring every brief is understood, every deadline is tracked, and nothing falls through. She is the consistent point of contact most agency partners rely on daily.

Project ManagementJiraAsanaAgile
Manoj Babal
Head of Digital Marketing & SEO
Digital Marketing

Google and Meta certified. Manoj leads all SEO, performance marketing, and CRO work for agency partners. He ensures every site built by the team is positioned to rank and convert. His team also handles white label reporting and GEO/AI SEO optimisation.

SEOGoogle AdsCROGEOSEO
Himanshu Dabrall
SEO Head
SEO

SEO Head at Axis Web Art with 8+ years of experience in technical SEO, entity SEO, and AI search optimization (AEO/GEO). Leads SEO strategy across the agency's client base, specializing in structured data, semantic search, and search visibility for AI Overviews and conversational search.

Technical SEOGEO / AI SEOEntity SEOSchema Strategy

Certifications & Partnerships

Official Shopify Select Partner
Shopify Partner since 2017 · 45+ verified reviews · 5.0 rating
Google Partner
Certified for Analytics, Ads, and Tag Manager implementations
Meta Business Partner
Certified for Pixel, Commerce, and Conversions API implementations
AWS Certified
Certified AWS practitioners on team for cloud infrastructure and deployments

What Partners Say

From the agencies who
work with us every week.

"Axis Web Art has been an exceptional white label agency partner for us. They delivered a complex Shopify Plus build exactly on spec and on time. Our client had no idea we had a partner team involved – which is exactly what we needed. We will be working with them on every future project."

John Huey
Nexonta Technologies · Canada

"We have used several white label development partners over the years. Axis Web Art stands apart – the communication is proactive, the code quality is consistently high, and they understand what it means to work under our brand. They feel like an extension of our own team, not a vendor."

Martey Quaye
Digital Movement · Australia

"Reliable, skilled, and completely invisible to our clients – that is everything we ask for in a white label agency. The Axis Web Art team handled a full WooCommerce migration for one of our most demanding clients. Delivered clean, on time, and without a single revision request."

Shaw Walas
Unify Interactive · USA

"The level of professionalism and technical depth at Axis Web Art is impressive. We brought them in on a WordPress build with tight timelines and multiple stakeholders. They navigated the complexity with ease, communicated clearly at every stage, and delivered work that genuinely impressed our client."

Damian Coyle
Dream Digital · Australia
★★★★★ 5.0 / 5.0 on Shopify Partner Directory — 45 verified reviews

Common Questions

Questions about
Axis Web Art.

Axis Web Art is a white label web development agency founded in 2011. We build websites, eCommerce stores, AI integrations, and run digital marketing campaigns entirely behind the scenes for digital agencies. Your clients never know we exist. We are an Official Shopify Select Partner with a 5.0 rating and have delivered over 1,000 projects for agencies across the US, UK, Australia, and Canada.
Axis Web Art was founded in 2011. We have been running white label development partnerships for over 15 years. Our earliest white label partnerships began in 2013 when UK and Australian agencies discovered the model. Since then the programme has grown to 40+ active agency partners, and we stopped taking direct brand clients in 2020 to focus entirely on the white label model.
We have 80+ full-time developers, designers, project managers, and digital marketing specialists. The team is split across focused practice areas: Shopify development, WordPress development, Laravel and custom applications, UI/UX design, SEO and digital marketing, and AI integrations. Each practice is led by a specialist with five or more years of platform experience.
Yes. Axis Web Art has been a Shopify Partner since 2017 and is now an Official Shopify Select Partner. We hold a 5.0 verified rating on the Shopify Partner Directory with 45+ reviews. We have delivered over 600 Shopify stores including Shopify Plus builds. Shopify development is the largest single practice within the business, led by a certified Shopify developer with 8 years on the platform.
No. We sign a mutual NDA before any project detail is shared. All work is delivered under your agency brand. We never contact your clients directly, we never put Axis Web Art branding on anything we build, and we work inside whatever tools your agency already uses. We have operated this way since 2011 and none of our 40+ current agency partners has ever had a client find out.
Our white label service covers: Shopify development, WooCommerce development, BigCommerce development, website design and UI/UX, WordPress development, Laravel and custom web applications, SEO and digital marketing, Google Ads management, Meta/Facebook Ads, GEO/AI SEO, and AI integrations including chatbots, product recommendations, and workflow automation.
Axis Web Art was founded in India and our full delivery team is India-based. This is the foundation of our quality-to-cost model. We serve agencies primarily across the US, UK, Australia, and Canada. All client-facing communication is led by fluent English speakers and there is no translation lag or misaligned briefs. Time zone overlap with US and UK is managed through structured morning and evening communication windows.
Send a brief through the contact page or book a call through the For Agencies page. We will review your agency's service mix, discuss where we fit, sign the NDA, and assign your team. Most new partners submit their first project in the same week the initial conversation happens. There is no minimum commitment and no lengthy onboarding process.

Work With Us

The invisible team your
agency has been looking for.

Tell us about your agency. What you sell, what you are turning down, where delivery is getting difficult. We will show you how we fit, sign the NDA, and you can start with a single project. No minimum commitment.

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NDA before any brief is shared · Response within 24 hours · No minimum commitment