14 Top Essential Elements of a Good Website

14 Top Essential Elements of a Good Website

Essential Elements for a Good Business Website: As the title suggests, in this post we are going to discuss essential elements required for a successful online website. Gone are the days when even having a website with a simple business description was enough. In the new era of internet business, you need to have a perfect website or you will be out of the game.

Planning a successful business cannot ever be imagined without an effective website. The most important thing you should keep in mind is to pay the required attention that your website deserves because an ineffective website does nothing more than wasting your time and money.

Here are the 14 essential elements of a good website –

1. Identify your goals

Setting up your goal is very important. Make a list of everything you want from your website. Create a list of queries like what kind of website you want to design, why you are designing the website, what outcomes you expect from that web and many more.

Identifying your goals and planning a strategy according to those goals is the first step of your hundred miles journey here. Niche, name, logo, title, and tagline of your website depend totally upon the goals.

Identify your goal of a business website

2. Clear site navigation and architecture

Having clear site navigation helps your visitors easily find what they are looking for. Not only visitors, but clear site navigation also helps search engines in indexing your website pages easily.

Every important page of a good business website is directly linked to the home page. Any page of your website should not be two clicks away from your home page.

Consider using a silo architecture for your website. Silo architecture helps in better organizing your pages into various sections.

3. Craft the perfect home page

perfect home page

One of the most surprising facts about generating traffic on a website is that your website should have the potential to impress the visitor within the first 10 seconds he or she visits your website. Actually, these moments are very valuable because over 90% of visitors take an immediate decision about you and your website by watching the home page. A good business website should not leave scope for guessing, it should clearly convey what’s on offer as soon as a visitor arrives.

You should ensure the perfectly finished elevator pitch. In this series, don’t forget to recheck that your logo, promo message, tagline and the first paragraph of the home page is pretty impressive to make the visitor stay over there and browse your website further.

4. Clear & Visible call to action

What you want your visitors to do on your website? The desired action you want should be clear to the visitor. In general, call to actions include a ‘buy now’ button or display of contact numbers, or request a quote. You have a visitor on the website interested in your service.

Now your website should clearly guide them on what should be their next step to buy your product, service. Call to actions are important to turn a website visitor into a business lead or conversion.

Call to action should be designed in the way that visitors during the tour to your website in order to seek information should know more about the product and services you offer simultaneously. This is how you will be able to lead them towards your website even if they are not intentional for it and further an impressive call to action convinces them to commit a purchase or send an inquiry.

Experienced web design service providers always add contact info in top right and footer with their quick links invaluable web content. Buy now or request a quote button should stand out and clearly visible from the rest of the content of the website. Generally, the use of a different color constantly for the call to action on the website proves very effective.

5. Mobile-friendly version

Nowadays, over 60% of visitors prefer to open websites in their smartphone devices for which all the leading websites are designed to ready with their mobile-friendly version. If you don’t want to stay behind from your competitors, you should also prefer designing the mobile version of your website.

Every second, 25% of people are using smartphones and tablets for browsing webs and this is why your website should be mobile optimized.

Responsive Web Design with Flexible Images

Definitely, you won’t like to miss that crowd of visitors you can have when you are designing a mobile-optimized website. Responsive web design is the best solution to do so as this kind of design demonstrates the web content well regardless of the kind of device on which it has been opened.

Search engines like google check the mobile-friendliness of a website to prepare search results for mobile devices. Check out my earlier post: Responsive website a must ahead of the latest Google update on the topic.

6. Importance of  ‘about us’

Now, it’s time to leave the idea of designing a boring about us page. Although, it seems different but impressive to tell more about your customers than the company in about us page. Actually, customers want to feel about every company that the group exists on the basis of customers’ favor only.

This is how; you can create a humble and engaging portrait of your team before visitors. You should present your information attractively in this section of the web.

7. Content is king

It will not be wrong to say that content works asking for the success of every website. There is no alternative to high-quality content. Whether you talk about marketing efforts or about delivering useful information to visitors, only good quality content can engage visitors.

It is nothing but a vital tool for being used smartly in lead generation. High-quality contents make your visitors more likely to know about your business and enjoying your services, purchasing your products, etc.

8. Excellent visual design

This is the basic thing but it works as an essential element for the success of your website, no doubt. Anesthetic design and interesting visuals impress your visitors more than anything. Creative web designing ideas and compelling style is something that makes you different from others.

The principle of applying attractive templates in web designing reflects your brand well and successfully catches your visitors.

9. Robust CMS and backend infrastructure

The usability of a business website depends a lot upon CMS and structure especially in the case of eCommerce websites. This all depends upon the ability of your website to updating content and interacting with visitors. At this point, SEO friendly CMS becomes one of the most important things to keep your website at top ranking.

The platform your website is built upon creates a huge impact on its usability, performance and how easily you can update the content of your website and interact with your visitors. While selecting a content management system for your website, you should check the following things –

  • Simple content editing from any device, any time
  • Backed by a Wide community of designers and developers so you can get help when needed such as WordPress
  • SEO friendly
  • Secure enough to prevent hacking attempts
  • Faster loading speed

10. Tracking of conversions

Some of the web designers don’t pay attention to the idea of tracking their visitors, knowing about inquiries and sales received by the website. Well… They should understand that tracking the conversions is a good strategy to implement for a successful website. This is how; you can not only evaluate the marketing strength of the website but also measure the cost which is required to acquire visitors.

11. Smart marketing strategy

Smart marketing strategy

Just designing a website and launching it is not enough for those who have high ambitions. The success of a business website means more than just online presence and it depends upon a smart marketing strategy.

Many modern marketing techniques are there on which you can trust for success of your websites such as pay per click advertising, search engine optimization, email marketing, and social media.

According to your business, you can choose the best strategy that will work best among all.

12. Poised and perfect

Never ever allow your website to become slow and sloppy only because of those broken images and dead links. This is all that let you down at the first stage only. You will surely not love to look unorganized, imperfect and vain on the internet even if you don’t want to earn money from your website, right?

So, audit your website from time to time and click on links and update them regularly. Make sure they work every time they are being clicked. If you miss this point, it will definitely be counted under violation of internet etiquettes too.

13. Define metrics and reviews

Monitoring the performance of your website is important if you want to track whether it is working or not. Always keep the list of your goals handy and match the performance of the website to check whether it is moving towards your goals or not.

Define metrics and reviews

Create parameters about what to be tracked and measured in order to determine the performance of your web. This is how you will be able to turn your website successful shortly. You can note down your reviews every time you analyze your website and also discuss with professional advisers about creating pathways for the success of the website.

14. Seek support

Supportive elements and projects can help you well to move your website faster towards the determined goals. The day by day increasing competition and number of websites on the internet has vanished the days when web designers were based upon the idea of just building web and leave everything upon the expectation that visitors will surely come.

Now, you need to search for all the possible supports to boost your web’s performance. List out the projects that can support your web, plan integrating social media in this direction, become a companion of another web holder who has a website on the same niche and utilize the strategy of back-linking together, radio ad your website to drive people there and do whatever you can for promoting your website.

Summing Up

So, this is all about making a successful website for boosting your business. Next time when think of getting quality web design services, ask them about essential elements of a good website they know.

Also, evaluate their creativity and performance level on various aspects so that you can make the foundation of your website strong. Setting up a partnership with the right web development company only ensures a lot about the performance of your website on search engines.

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39 comments on “14 Top Essential Elements of a Good Website

  • Hitesh Parekh says:

    A well designed website can make your online business a stand out among your big competitors. Use high quality images, videos, and responsive design that can impress your visitors and potential customers. It will help you differentiate your website and products from your competitors.

    Reply
  • Tripp Brightwell says:

    These are great suggestions. I just wanted to add that doing some SEO work helps too against competitors. You can easily follow some DIY SEO tips.

    Reply
  • Laura Rodd says:

    Great article! Every tip is very useful for anyone who is thinking on starting their own business, this complements our article that covers the same topic which mentions more tips for building a successful business We would love to have your feedback 😉

    Reply
  • Vidya Shanker says:

    Excellent blog here! Also, your website loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my site loaded up as fast as yours lol

    Reply
  • Very informative piece of article, this blog has helped me to understand the concept even better. Keep on blogging.

    Reply
  • Ayal Sela says:

    it such a wonderful post to read, thank you for sharing experience and ideas.

    Reply
  • Shravi Joshi says:

    Your blog post is incredible. I am delighted with it. Thank you for sharing this wonderful post.

    Reply
  • Kanna says:

    Hi, Very nice blog, It gives very useful information regarding the business website and its important elements. People who are looking to start a new business online can get real benefit out of it. Very useful, thanks for sharing.

    Reply
    • Thanks Kanna. Website is essential for a business today and while doing one you need to keep the essential elements of a website in your mind.

      Reply
  • Merion Rebeca says:

    Thank you for writing up such a wonderful article. You have absolutely written the key points here and described it briefly.

    Reply
  • Uniq Artworks says:

    I completely agree that the home page of the website can generate more traffic to the site. If everything is clear to user then they will definitely visit your site again and again.

    Reply
    • Rightly said. The home page is the most important page of any website and for most of the website, the majority of the visitor lands on the home page. So home page of your website needs to be perfect and give a clear idea to the visitors about the services or products you sell within a few seconds. Visitors shouldn’t be guessing what it’s all about. Thanks for your comment.

      Reply
  • Adam Keith says:

    Your simplicity of presentation is motivating for learning. Please keep it up for you teeming followers

    Reply
  • Great article. Thanks for the tips. I am now in the process of creating a website for my company and your post really helped.

    Reply
  • Micheal Abtar says:

    I simply wanted to write down a quick word to say thanks to you for the wonderful post. It’s really helpful to plan down a business website development.

    Reply
  • Gilbert Poet says:

    Wow, incredible blog post for a newcomer who just wants to get started with online business! The overall the post is wonderful, as well as the content!

    Reply
  • Lela Roberson says:

    Nice post. Thank you for sharing. Can you share your pricing for developing a business website for me?

    Reply
  • Alfred K. Mendez says:

    As we wrap up another year of web design it’s important to slow down and take a look at what trends will stick around. keep it up

    Reply
  • Aaron Starc says:

    Every business requires a top-notch website, but when it comes to optimizing the site they rather seem to stray on that part. What businesses don’t understand is the minimalism and cleanliness in a site is such an important element. We should make sure that business websites are speedy, clean, and connecting to the customer’s audience.

    Reply
  • Jeremy Kantor says:

    Seeing visuals and content connected to the vertical and horizontal lines that they are aligned to touches that part of our brains that loves order, which makes for a stronger impression when we see an exposed grid in web designs.

    Reply
  • haris soomro says:

    It’s an excellent post and informative blog..
    Thanks for sharing with us,
    We are again come on your website,
    Thanks and good day.

    Reply
  • Miley Cryus says:

    Great Article, its really informative and innovative keep us posted with new updates. its was really valuable. thanks a lot.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

39 comments on “14 Top Essential Elements of a Good Website

  • Hitesh Parekh says:

    A well designed website can make your online business a stand out among your big competitors. Use high quality images, videos, and responsive design that can impress your visitors and potential customers. It will help you differentiate your website and products from your competitors.

    Reply
  • Tripp Brightwell says:

    These are great suggestions. I just wanted to add that doing some SEO work helps too against competitors. You can easily follow some DIY SEO tips.

    Reply
  • Laura Rodd says:

    Great article! Every tip is very useful for anyone who is thinking on starting their own business, this complements our article that covers the same topic which mentions more tips for building a successful business We would love to have your feedback 😉

    Reply
  • Vidya Shanker says:

    Excellent blog here! Also, your website loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my site loaded up as fast as yours lol

    Reply
  • Very informative piece of article, this blog has helped me to understand the concept even better. Keep on blogging.

    Reply
  • Ayal Sela says:

    it such a wonderful post to read, thank you for sharing experience and ideas.

    Reply
  • Shravi Joshi says:

    Your blog post is incredible. I am delighted with it. Thank you for sharing this wonderful post.

    Reply
  • Kanna says:

    Hi, Very nice blog, It gives very useful information regarding the business website and its important elements. People who are looking to start a new business online can get real benefit out of it. Very useful, thanks for sharing.

    Reply
    • Thanks Kanna. Website is essential for a business today and while doing one you need to keep the essential elements of a website in your mind.

      Reply
  • Merion Rebeca says:

    Thank you for writing up such a wonderful article. You have absolutely written the key points here and described it briefly.

    Reply
  • Uniq Artworks says:

    I completely agree that the home page of the website can generate more traffic to the site. If everything is clear to user then they will definitely visit your site again and again.

    Reply
    • Rightly said. The home page is the most important page of any website and for most of the website, the majority of the visitor lands on the home page. So home page of your website needs to be perfect and give a clear idea to the visitors about the services or products you sell within a few seconds. Visitors shouldn’t be guessing what it’s all about. Thanks for your comment.

      Reply
  • Adam Keith says:

    Your simplicity of presentation is motivating for learning. Please keep it up for you teeming followers

    Reply
  • Great article. Thanks for the tips. I am now in the process of creating a website for my company and your post really helped.

    Reply
  • Micheal Abtar says:

    I simply wanted to write down a quick word to say thanks to you for the wonderful post. It’s really helpful to plan down a business website development.

    Reply
  • Gilbert Poet says:

    Wow, incredible blog post for a newcomer who just wants to get started with online business! The overall the post is wonderful, as well as the content!

    Reply
  • Lela Roberson says:

    Nice post. Thank you for sharing. Can you share your pricing for developing a business website for me?

    Reply
  • Alfred K. Mendez says:

    As we wrap up another year of web design it’s important to slow down and take a look at what trends will stick around. keep it up

    Reply
  • Aaron Starc says:

    Every business requires a top-notch website, but when it comes to optimizing the site they rather seem to stray on that part. What businesses don’t understand is the minimalism and cleanliness in a site is such an important element. We should make sure that business websites are speedy, clean, and connecting to the customer’s audience.

    Reply
  • Jeremy Kantor says:

    Seeing visuals and content connected to the vertical and horizontal lines that they are aligned to touches that part of our brains that loves order, which makes for a stronger impression when we see an exposed grid in web designs.

    Reply
  • haris soomro says:

    It’s an excellent post and informative blog..
    Thanks for sharing with us,
    We are again come on your website,
    Thanks and good day.

    Reply
  • Miley Cryus says:

    Great Article, its really informative and innovative keep us posted with new updates. its was really valuable. thanks a lot.

    Reply