fashion website design & development guide by axis web art

Fashion Website Design & Development: The Ultimate Guide

Being in the fashion industry you must have a website. This can be any type of website built by fashion website developers but most brands prefer to go with the eCommerce models for multiple reasons. You must note that having an eCommerce site of your own does not mean that you can’t list your products on Amazon, Flipkart, eBay, and other such websites.

Here, you will just have the benefit that there will be multiple mediums for your customers to buy the apparels that you are selling. This is just for your benefit and nothing goes against you. The only thing that becomes a headache for business owners while they think of a fashion eCommerce web development is the complexities that are involved in it. 

Ecommerce fashion industry Statistics:

According to Statista, the eCommerce fashion industry in the USA is expected to grow by 14.2% from 2017 to 2025. While talking about it at the global level, then this figure is very big. Revenue for 2022 is projected to reach US$0.99tn.

Ecommerce fashion industry Statistics

But, in this article, we will try to solve your doubts and give you some tips that will help you figure out what is the right thing to do in fashion web design. We understand that it is not easy to come up with a unique fashion website design that also vibes perfectly with the target users. This is the reason why research is something that we, including all other experts, focus on.

No matter at what stage your business is, you need to do proper research according to the current trends. People change their likes and dislike faster than they change their clothes, and you have to sell them clothes. That is why you have to be aware of what can be the things that can trend when your website goes up. Updating it is also important but that is for another article.

Keep on reading to know more about the importance of design in fashion eCommerce web development and some tips that will help you elevate your game and get better than your competitors and how to select a fashion web design agency for the same. 

Why Is Design Important In A Fashion Website?

Why Is Design Important In A Fashion Website?

In 2022, it is a general observation that if you come up with a website that has only a few features of functionalities but you cannot do the same when you are thinking about the best apparel website design. Customers who buy online have gone through so many websites that they don’t even bother scrolling through the ones that don’t look appealing enough.

You need to make sure that the fashion and apparel website developer and the designs you select are as good as the products that you are selling on them. Also, even if the products are just basic, you can’t let the design match their quality. You still have to pay full attention to making the website as great as it can be. Along with the fashion eCommerce web design, you must pay attention to the UI of it as well. 

Because the users want to explore multiple parts of the fashion designer websites and for that, it has to be easy for them and the transition between the two pages should be smooth as well. These are some of the things that you need to care for.

The most important part of a fashion website design is to find what you can do special about your brand and integrate it with your fashion web developer. Think about the idea behind it, think of the value proposition, and then design a theme around it.

We believe that nothing can vibe better with the customers better than knowing the real identity of the brand they are buying from. You need to show them what you believe in and what are your thoughts behind everything that you sell. Anything that you do around it will have an impact that can not be measured to anything.

Essential Features Of A Fashion Website Design

Essential Features Of A Fashion Website Design (1)

These are the features that you just can’t avoid in an inspirational fashion website design. There are no skip options with these because if you do, you will realize after a point in time that you should have included them. So, to make sure that it stays in your mind, we have mentioned some of the most important features that you need to have in the website that you are planning to develop.

  • Security:

The security of eCommerce Fashion design portfolio websites is more important than anything. It contains all the data about your inventory, the personal information of people who sign up on it, the catalog, and more. If this data gets to the hackers you might be in big trouble and then the business is nowhere in the picture you will have to face a lot of legal problems. That is the reason why clothing web design services need to keep the security of the website the topmost priority. You can put a lot of constraints but you also need to make sure that they are not bothering the genuine customers.

  • Easy Navigation:

Navigation through the website should not feel like someone has come to a local flea market set in the virtual world. Define categories with clear fashion website design ideas and then divide sections on the page properly. If you fail to do this the website will not feel accessible to the visitors and they might leave even before they open a product and check its features and other details. 

This is the work of the UI/UX developer so give them clear instructions. Also, keep monitoring the fashion boutique website design at regular intervals. This is something that will ensure that your users experience just a smooth flow and a great navigation path on the website.

  • Reviews (By Users):

Fashion website design services can add a feature that allows the customers who have bought the product to write a review on it. Make sure that this is not a review feature that allows them to post only after the review is approved by the admin of the website. This is because when that happens they automatically know that you are going to publish only the good ones and that creates trust issues between you and your customers.

  • Sharing On Other Social Media:

Social media has immense power and influence over people. Over the years, it has started creating perspectives among the audience. In this scenario, it has become mandatory that you give them a feature that allows them to directly share a product on various social media apps. This is something that will be to your benefit. Website development services can even integrate it with the loyalty program and get more people to join your app. You need to have this feature in it.

  • All Payment Options:

In a time when different people are using different payment methods, you can’t exclude even one of them. It might cost a lot to integrate these but that will show when you get sales. You will see how much it impacts the sales of your apparel. There are times when you might have great products but just because of the lack of payment methods a lot of people would go back from the checkout page. It is a web development company, they can always know how people interact on the website and if you don’t want to see people retracting after getting to the checkout page, add more payment methods.

  • Product Recommendations (Similar):

You might have seen on big fashion eCommerce web development projects that they show you recommendations based on the products that you have bought earlier or the products that you look for. This is done by tracking what they search on the website and you can take this data to make customized Newsletters or promotional emails for them. Now, this might sound old school but it is still very effective. We still get emails from Amazon and eBay saying that you have left this in your cart. There are moments people might not buy it at a moment but if you again show it to them, or show something related, they might buy those things.

Tips For A Great Fashion Website Design

Tips For A Great Fashion Website Design

  • Use High-Quality Images:

In the fashion domain, whatever looks good in fashion eCommerce website development, sells. Therefore it is important to make a statement through high-quality photography. It is also important to post only those images where the product to be sold is to be highlighted. Too many objects in the picture may confuse the customers. Focus on having big and vibrant photos that can attract the visitor at first glance only.

  • Focus On Lead Generation:

It is important to always remember that the development of a fashion website design is done to increase the total sales of the company. Therefore, the main focus has to be on lead generation. 

The competition is tough. You can go through fashion designer website examples and see that most visitors do not tend to buy but at least you can capture the lead and send them communications that can generate curiosity in them. You need to understand the sales funnel and send out communications in that manner. 

  • Create A Loyalty Program:

Loyalty programs are great for marketing and they increase sales as well and serve as a great addition to the best fashion website design. There are a lot of brands that focus on loyalty programs more than any other marketing strategy because it only gives offers or any cashback when the user generates a lead for their platform. The more leads they generate the more business you will get. 

This way it becomes beneficial for both the customers and the brand. There are only a few fashion brands and fashion online shop web design companies out there who still don’t believe in this concept but they also know that if they use it, they will grow at a better speed.

  • Design A Simple And Clean Website Layout:

Your website should have a very simple clothing web design but that simply doesn’t mean that you are not putting anything on it. Using the concept of minimalism in fashion web page design creates a fashion web banner design around your brand identity. This will give your website a customized and personalized look and will make it look different. In this world where everyone is trying to copy the trends, try something unique and be original.

  • Highlight Your Brand:

Your brand should not get lost while creating the design but focus on the best fashion web design. This happens with a lot of people and that in all senses is a negative thing. The reason why people come to a website is that they also want to know about the brand. Make sure some pages describe who you are, what the journey was like and other things related. Clothing web development services may also add pages that describe different departments of the organizations and about some important people in it.

  • Be Transparent:

You need to gain the trust of your customers and that is only possible when you stay transparent. This is the reason why you should not keep moderated reviews in website development services. Let them post how they feel in the reviews and that is how other users will know about the reality of the products. If you show that everything is just the best on your website, and you change the prices too often without any explanation for it, the users might sense problems.

  • Keep Inventory Managed:

Management of the inventory is important by clothing web design services and you need to make sure that you have everything in stock, especially the popular ones. There are many situations when brands realize only after the stock is over and then their customers head to other brands. This again has a bad impact on the reputation.

  • Put Your Best Work In Products Pages:

Your product pages are the most important in terms of increasing sales in clothing web design. This is the final step before the customer decides if they want to buy that product or not. Your product page should have the best work in terms of apparel web design, content, features, and everything else.


Fashion websites, especially fashion eCommerce web development projects, have great scope in design. People advocate that there is not much scope left to create any more fashion website designs but if you go by your unique idea, there are plenty. Every brand is different, even if you have a similar catalog as your competitor, there will be something different. Keep that uniqueness in your mind and design it accordingly. Hire a reputed fashion website design company that fulfills your desired project.

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