Online shopping is becoming popular with every passing of the day. We can find almost everything we need with a few clicks of the mouse and its many times available with a discounted price as well. Have you ever purchased anything online without clearly checking the product photos?
While buying a product be it online or offline customers want to fully check it from every angle and make sure it’s perfect. In offline shopping, the buyer can check the actual product physically and can be sure of its condition before making the final decision.
In the case of online shopping customers only get to see the pictures of the product instead of the actual product itself. Pictures are the only way for a customer to get a real look and feel of what they are buying.
Images are so powerful to tell a story, inspire or persuade a customer to buy something. Nicely clicked product photographs can do wonders with your online sell. At the same time, poor product shot can ruin the entire goal of developing an eCommerce website.
The better your product looks, the more it will be purchased.
Key Factors for good eCommerce Product Photos
Although it’s not possible to give a complete product experience online we can keep certain key factors in mind while planning a product photoshoot –
Show product from all angles
Shoot multiple photos of a product. Multiple photos of products can be used to display its benefits, features, highlight any USPs. Shoot product from multiple angles of the product like toe, side and bottom of the shoe.
Show all variants
If you have multiple variants of your product like color and pattern? In that case, take shots of all the variants. It’s important to show the various styles and colors of the product to the customer as every customer has his own taste and choice.
Surroundings & Environment
Customers can be a little lazy and unimaginative at times. Many times they fail to realize the benefits of your product. So showing them the possible creative way to use your product is very important.
One of our clients sells shower systems and initially, we were showing all the items in a white background. For an experiment, we advised the client to take a few product shots showing the showers being used in the bathrooms and it increased the sale of those items by in impressive 37%.
The idea is to show your product actually being used so the customer can connect it with their own imagination.
When you have a white background entire focus remains on the product but sometimes you have to think in a creative way to showcase your product.
Focus on Detail
Customers cannot touch or feel the product on eCommerce sites. So it’s important that the photos of the products show as many details as possible.
High-resolution product shots and zoom options on the images can help customers to check everything with complete details of it.
Make your images look appealing
This is probably the most important area where you have to work on. Appealing product images increase the chances of getting a sale. Various factor plays an important role in making the photo appealing –
- Get the lighting correct
- Correct your photo settings for best results
- The camera should be stable
- Work on editing your images. Maybe you can hire some professional photo editing service providers to do the same.
- Click the photos from the best angle
Conversion is very important for an eCommerce store and various factor plays an important role to leads the customer to purchase something.
eCommerce Product photos play an important role. In fact, it can be a difference between making a sale and losing lots of potential customers.
Do experiment with your product photos and make the most of this biggest selling point in an eCommerce world.
Conversion optimization is a continuous process and an important thing here is to make decisions based on your the analytical data. It’s also good to follow the proven eCommerce marketing process that others have used and learned from that.
When it comes to successful eCommerce website development, we at Axis Web Art have mastered the techniques and our decade long experience in the industry can be a guaranteed success for anyone.
I hope you liked the ideas shared in this post. You might have your own ideas and experience of your own. Kindly share your ideas in the comment box below or share this post with your friends and clients.