ecommerce marketing process

Our Proven eCommerce Marketing Process Giving Big Boom in Sale for Our Clients

Ecommerce Marketing – So before we look into the actual process, I am sharing the results we produced for our clients recently using the exact eCommerce Marketing Process I am sharing in the post below.

Client#1 – 265.12% Growth in Revenueecommerce marketing

Client#2 – 134.23% Growth in Revenueecommerce marketing

Similar results we produced with four more clients.

Here is the exact step-by-step process we followed to achieve these results for our clients. And I believe this process will generate similar or even better results for any business in any industry.

Step 1 – Make sure all value propositions are highlighted clearly on the website.

Why a customer should buy your product instead of buying from your competitors?

It’s important to clearly highlight the values of your offer. For example, if you are offering free shipping or you are offering 14 days easy return if the customer is not happy with the purchase or express shipping or lowest price.

Whatever you offer that gives great value to your customers should be clearly visible.

Placing this type of information on top of the web page helps a lot.

Here is an example of what we did for our clients –ecommerce marketing - eComerce USP

Step 2 – Capitalise on Positive feedback from your satisfied customer.

Positive Feedback left by a customer can play a really important role to win the trust of possible new buyers of your products.

Make sure you include a provision to leave feedback on the store by the real users of your product from the very beginning. If possible allow your customers to upload their photos while using your product in the real world.

We used Yotpo to encourage customers on our client’s website to leave feedback. It does a great job of sending an automated email to every buyer once the order is delivered to them.

This email also includes an embedded form to write reviews. That makes the process of writing reviews faster.

You can use Yotpo in many different ways and various great features are available in premium plans.

So it’s never late, start generating reviews on your products if you are not already doing this.

ecommerce marketing review generation with Yotop

Step 3 – Set retargeting options even before driving visitors to the website.

Why Is that required?

Because lots of analytical study shows that in eCommerce a customer requires around 5 touchpoints before making a purchase. So don’t get embraced when your google analytics shows customers are coming but you are not getting the desired sale.

Instead, start exploring all your possible options to reach out to these customers again with a new exciting offer. 

Here is what we did –

Offer Signup –

We created opt-in boxes on the website inviting visitors to signup for your offers and promotions. Generally, we use two types of opt-in boxes –

  1. Welcome, Popup – showing to visitors after a certain interval once they arrive on the website and offer them a discount code once they signup.ecommerce marketing - Example of welcome signup
  2. Exit Popup – This type of Opt-ins shows when customers are about to leave your store.ecommerce marketing - Example of Exit Popup

In the worst case, these opt-ins converted at a rate of 2.5% for us. In some cases, the conversion rate was above 10%. This means your email list is growing at a rate of 10% of your store visitors. And this email list can be the most cost-effective and result-oriented way to produce great sales. 

Facebook Pixel –

Even if you are not using Facebook ads now, You should install the pixel with all relevant conversion events from the very first day of going live with your online store.

Doing this can be fairly easy or complex depending on the type of technology or platform you use for your eCommerce store development.

Because Facebook allows you to retarget all those visitors with specific ads, for example, an ad targeting visitors who viewed x product but didn’t purchase that.

Possibilities are endless once you start recording Facebook pixel events.

Here is a snapshot of data captured by a properly configured Facebook pixel –ecommerce marketing - Facebook Pixel SnapshotSo the above three steps are the foundation of whatever you do in your marketing campaign down the line.

So to summarize the process, we need to clearly highlight our USP’s, capitalize on customer feedback or build-up options if you are just starting out, and most important – always be in a position to re-targeted a big percentage of your website visitors be it with email or Facebook ads.

Step 4 – Building Up automated email flows – The Money-Making Machine #1

Yes absolutely, Automated email flow can be your greatest money-making machine if you are able to do it right and you are using the right tools.

Keeping it short here is the list of flow that we used –

  1. Welcome Flow – A series of 5 emails that introduce the brand to new subscribers in the list or a new registration on the store.
    1. Email #1 – Sent out immediately as soon as they signup. In this email, we include a welcome discount for the customer.
    2. Email #2 – Sent out after 24 hours to Email #1. This email includes introductions to top departments/categories in the store.
    3. Email #3 – Sent out after 24 hours to Email #2. This email includes top-selling products from the store.
    4. Email #4 – Sent out after 24 hours to Email #3. This email invites customers to connect with the brand on all available social channels.
    5. Email #5 – Sent out after 24 hours to Email #4. This email is used to convey that the discount code is expiring soon and you should use it.
  2. Abandon Cart – A series of 3 emails that remind the customer of their abandoned cart.
    1. Email #1 – Sent out 2 hours later than the time they left the cart.
    2. Email #2 – Sent out 24 hours later than the time they left the cart. This email offers a discount code if they make a purchase in the next 24 hours.
    3. Email #3 – Final reminder that their abandon cart special discount is about to expire. 
  3. Browse Abandonment – A series of 3 emails sent out to customers or subscribers who visited a page but dint purchased.
    1. Email #1 – Sent out 2 hours later than the time they left the website or product page.
    2. Email #2 – Sent out 24 hours later than the time they left the cart. This email offers a discount code if they make a purchase in the next 24 hours.
    3. Email #3 – Final reminder that their abandon cart special discount is about to expire.
  4. Customer Winback – A series of 3 emails sent out to the customer who ordered before a certain number of days and didn’t return to the store. This series of emails is to bring back those customers to the store.
    1. Email #1 – Sent out to customers after 60 days of their last purchase. This email includes the latest arrival products in the store.
    2. Email #2 – Sent out to customers after 120 days of their last purchase. This email includes the latest arrival products in the store and a special discount to bring them back to the store.
  5. VIP Customer – This is a special flow that is sent out to customers who are the most loyal customers of the store. As soon as the customer enters the set criteria of being a loyal customer of the store, this email is sent out to them welcoming them to the exclusive group of customers. Includes a special discount with special thanks for being a loyal customer
  6. New Customer Thank you – A special thank you message is sent out to the customer when they order the first time.

See below screenshots of results these flow generated for our clients in the November month itself –ecommerce marketing - Klaviyo Welcome Flow Result
ecommerce marketing - Klaviyo Welcome Flow Result

It’s important to share the tool we use to create and manage this automated system that requires you to set it up once and can work as a money-making machine for your store.

We use an email marketing tool specifically built for an eCommerce store. It’s called Klaviyo. Possibilities are endless with this email marketing tool. You can do whatever marketing ideas our innovative mind can generate.

We are working on some more ideas of flows for sending cross-sale and up-sell products to customers who ordered products from the store.

Apart from automated flow, Klaviyo is equally great when it comes to your email marketing campaigns.

Check out my in-depth guide on eCommerce email marketing automation for more details on this money-making machine for an eCommerce website.

Interested to know what exactly we have in the flow email? Drop me an email on [email protected] and I will happily share a complete example of all the flow and emails inside those. [ Free of Cost ]

Step 5 – Facebook Dynamic Ads – The Money Making Machine #2

Facebook Dynamic Ads are ads served to customers who viewed or added a product to the cart but didn’t complete a purchase. These ads really worked as Money Making machine #2 for all our customers.

For dynamic ads to work perfectly, the first important thing required is correctly set up a Facebook pixel on the website that can capture all the events correctly. 

See below the results we achieved for our clients in the month of November with Dynamic Facebook Ads

ecommerce marketing - Facebook Dynamic Ads ResultsFacebook Dynamic Product Ads Results 2

Step 6 – Monitoring the system and optimizing

The next important thing we do is keeping a close eye on the entire system and continuously keep improving on it.  We use Google Analytics, Heap Analytics, and Hotjar to gather data and improve on things.

The important thing to note here is, we haven’t spent money to drive new traffic to the website. We have focused on the current traffic and customer list we have and worked on to get maximum out of that.

However, it’s important that you have an interested customer coming to the store. This system is working for all of our clients and based on our experience we can say that it can work for anyone out there.

For even new stores with no note-able traffic, this system is our first step to set up and then we start driving the interested customers to store using Facebook Ads, Google Ads, and Search engines. 

With our set process of successful eCommerce website development, we have helped clients all over the world. Our eCommerce Email Marketing Automation Strategy has produced ongoing sales for many eCommerce stores.

Schedule a free consultation or request a free quote today to take advantage of our expertise and experience.

Comments are closed.


Comments are closed.