White Label Facebook & Meta Ads for Agencies
Facebook, Instagram, Reels, and Advantage+ campaigns managed under your agency brand. Pixel setup, CAPI server-side tracking, audience strategy, and branded monthly reports. NDA on day one.
What We Manage
White Label Meta Ads Services
Facebook, Instagram and Beyond
The full Meta Ads delivery stack – from pixel setup to branded monthly reports – under your agency name.
Facebook & Instagram Ad Campaign Management
We manage the full campaign lifecycle – strategy, audience build, ad creation, A/B testing, bid management, and weekly optimisation. Campaign types include awareness, traffic, engagement, lead generation, and conversion campaigns across Facebook and Instagram placements. Each campaign is structured with clear objective alignment, proper audience segmentation, and ad set budgeting that avoids audience overlap. Ad copy and creative briefs are written for your client's specific business and audience.
Audience Strategy & Lookalike Audiences
Audience quality is the primary lever in Meta Ads performance. We build core audiences from demographic, interest, and behaviour targeting, create Lookalike Audiences from the client's highest-value customer segments (purchases, LTV, email lists), and layer exclusion audiences to prevent budget waste on recent converters. Audience strategy is documented in your monthly white label report so your client understands who their ads are reaching and why.
Meta Pixel & Conversions API (CAPI) Setup
Accurate tracking is the foundation of Meta Ads performance. We implement Meta Pixel through Google Tag Manager, configure Conversions API server-side tracking to capture events that iOS privacy changes cause the pixel to miss, set up aggregated event measurement with correctly prioritised conversion events, and configure standard and custom events for the client's specific conversion actions. CAPI implementation is handled by our development team at the server level, not just the Meta Events Manager toggle.
Advantage+ Shopping Campaigns
Advantage+ Shopping Campaigns (ASC) are Meta's AI-driven campaign type for eCommerce, combining prospecting and retargeting in a single automated campaign. We set up ASC with correct product catalogue integration, budget allocation strategy, and creative asset configuration. We test ASC against traditional manual campaign structures to determine which delivers better ROAS for each client. Our eCommerce platform expertise means we can fix catalogue integration issues at the source.
Retargeting & Dynamic Ads
Retargeting campaigns recover visitors who did not convert and product viewers who did not purchase. We build retargeting audiences from Meta Pixel and CAPI data, create dynamic product ad campaigns that automatically show viewers the products they browsed, and set up dynamic retargeting with personalised ad sequences based on where each visitor is in the purchase funnel. Product catalogue quality directly affects dynamic ad performance – we audit and fix catalogue issues as part of retargeting setup.
Lead Generation Campaigns
Lead generation is a primary Meta Ads use case for service businesses across legal, financial, healthcare, home improvement, and professional services. We run both landing page conversion campaigns (traffic to the client's website) and Meta Instant Form campaigns (leads captured inside Facebook). Lead form campaigns typically deliver lower CPL but require CRM integration for prompt follow-up. We configure the lead flow and CRM connection as part of campaign setup.
Creative Strategy & Ad Copy
Creative is the primary variable in Meta Ads performance – better creative beats better audiences and better bidding. We write ad copy and creative briefs tailored to each client's audience and objective, test static image, carousel, and video formats, and provide creative performance analysis in monthly reports. For clients with video assets we build Reels and Stories placements. We do not produce video production in-house but work with your client's existing assets or advise on production requirements.
White Label Meta Ads Reporting
Monthly Meta Ads reports are produced in Looker Studio or PDF format under your agency logo and colour scheme. Each report covers campaign performance (ROAS, CPA, CPM, CTR, frequency), audience performance, ad creative performance and testing results, pixel and CAPI health status, budget utilisation, and a plain-English commentary on trends and next month's strategy. Reports are formatted to go directly from your agency to your client without editing. No Axis Web Art branding appears anywhere.
Why Axis Web Art
Why Agencies Choose Us
for White Label Meta Ads
The facts that matter when your agency's reputation is on the results.
CAPI Implemented by Developers
Meta Conversions API server-side tracking requires backend development to implement correctly. Most agencies enable CAPI through the Meta Events Manager toggle and consider it done. That approach often results in duplicate events, incorrect deduplication, or gaps in conversion capture. Our development team implements CAPI at the server level with correct event deduplication, priority event configuration, and integration testing. The result is more accurate attribution, better algorithm signals, and more reliable ROAS reporting.
eCommerce Platform Expertise
Advantage+ Shopping and dynamic retargeting depend on product catalogue quality. Catalogue issues – missing attributes, incorrect GTINs, image quality failures – directly reduce Meta Ads performance. Our 600+ eCommerce builds across Shopify, WooCommerce, and BigCommerce mean we can identify and fix catalogue issues at the source rather than working around them. That platform knowledge is an advantage most white label Meta Ads providers simply do not have.
Proper White Label from Day One
A mutual NDA is signed before any account access is shared. We manage accounts through your agency's Business Manager or a neutral structure – Axis Web Art branding never appears in any deliverable or communication your client sees. Ad accounts, pixels, and audience data belong to your client. Reports carry your logo, your colour scheme, and your domain. We never contact your client directly and never reference the partnership without written permission.
Weekly Optimisation, Not Monthly Visits
Meta Ads campaigns need attention multiple times a week – creative fatigue sets in fast, auction costs shift daily, and audience performance changes as campaigns mature. We run a structured weekly optimisation process on every account covering creative performance, audience refresh, bid adjustments, and budget pacing. Monthly account visits are not sufficient for Meta Ads performance management. Weekly optimisation is standard for every account we manage.
How It Works
From Account Access to Monthly Report.
A Clear Four-Step Process.
A transparent process built around your agency workflow and client reporting schedule.
- Step 01
Onboarding & Pixel Audit
We sign the NDA, receive Business Manager access, and complete a full pixel and account audit within 48 hours. Pixel health, event configuration, audience size, and existing campaign structure are assessed. CAPI implementation is scoped. For new accounts, we deliver a campaign plan. For existing accounts, we document issues and the action plan. Pixel and CAPI are implemented before campaigns go live.
- Step 02
Campaign Build & Launch
Campaigns are built with the agreed structure: audience architecture, campaign objectives and budgets, ad sets, creative briefs submitted to your agency or client for asset production, and ad copy written across all formats. Campaigns launch within 5 business days of receiving final creative assets. Launch is accompanied by a brief setup summary under your agency branding explaining what has been built and why.
- Step 03
Weekly Optimisation
Campaigns are reviewed weekly: audience performance by segment, creative performance by ad variant, frequency monitoring, budget pacing, and event match quality checks. Underperforming audiences are reduced or paused. Creative variants are rotated. Audience expansion and Lookalike tiers are tested as campaign data matures. You receive mid-month performance alerts if trends deviate significantly from targets.
- Step 04
Branded Monthly Report
Monthly reports are delivered on the agreed date under your agency logo. They cover ROAS and CPA by campaign, reach and frequency, CPM, CTR, audience performance, creative test results, pixel health, budget utilisation, and next month's priorities. For eCommerce clients, revenue and catalogue performance is included. The report goes directly from us to you, and from you to your client, without any editing required.
Tools & Platforms
Professional-Grade Meta Ads Management
Running Under Your Brand
Campaign Management
Direct Meta Ads Manager and Business Suite access. Agency Business Manager structure keeps all client ad accounts separate. Catalogue manager for eCommerce dynamic ads.
Tracking & Attribution
Meta Pixel via Google Tag Manager plus server-side CAPI implementation. GA4 cross-channel attribution. iOS 14 compliant tracking framework with aggregated event measurement.
Reporting & Dashboards
Branded Looker Studio dashboards with real-time Meta data. Monthly PDF reports under your agency logo for direct client delivery without editing.
Who We Work With
Built for Agencies That Want Social Ads.
Without the Overhead.
White label Meta Ads for agencies that want to add social advertising to their service offering.
Shopify and WooCommerce clients need Meta Ads alongside search. Dynamic ads, Advantage+ Shopping, and CAPI implementation benefit directly from our eCommerce development expertise. No separate vendor for the catalogue and pixel work.
You build the site. The client then asks about paid social. Now you can say yes. We handle full Meta Ads management under your brand, including pixel and CAPI implementation on the sites you built.
Adding Meta Ads to an SEO or Google Ads offering creates full cross-channel paid media coverage. Reporting integrates paid search and paid social data in a single branded client dashboard.
Scale Meta Ads capacity without scaling headcount. We deliver execution for any volume of Meta Ads clients under your brand, with the same NDA and branded reporting structure as our other services.
Delivery track record
What Partners Say
Agencies Across the US, UK,
Australia and Canada
"Axis Web Art has been an exceptional white label agency partner for us. They delivered a complex Shopify Plus build exactly on spec and on time. Our client had no idea we had a partner team involved – which is exactly what we needed. We will be working with them on every future project."
"We have used several white label development partners over the years. Axis Web Art stands apart – the communication is proactive, the code quality is consistently high, and they understand what it means to work under our brand. They feel like an extension of our own team, not a vendor."
"Reliable, skilled, and completely invisible to our clients – that is everything we ask for in a white label agency. The Axis Web Art team handled a full WooCommerce migration for one of our most demanding clients. Delivered clean, on time, and without a single revision request."
"The level of professionalism and technical depth at Axis Web Art is impressive. We brought them in on a WordPress build with tight timelines and multiple stakeholders. They navigated the complexity with ease, communicated clearly at every stage, and delivered work that genuinely impressed our client."
Plans & Pricing
White Label Meta Ads Packages
Monthly management fees based on ad spend. All packages include NDA, branded reporting, and a dedicated account manager.
- Account audit at onboarding
- Meta Pixel & CAPI setup
- Up to 2 campaign objectives
- Custom & Lookalike audiences
- Ad copy all formats
- Weekly optimisation
- Branded monthly report
- NDA on day one
- Everything in Starter
- Full funnel campaign structure
- Dynamic retargeting setup
- Advantage+ Shopping (eCommerce)
- Lead Generation forms
- Creative brief & copy all placements
- Looker Studio live dashboard
- NDA on day one
- Everything in Growth
- Video creative scripting
- CRM audience integration
- Cross-channel attribution (GA4)
- Competitor creative analysis
- Dedicated account manager
- Monthly strategy call
- NDA on day one
- Dedicated Meta Ads team
- Custom SLA
- Multi-account management
- API reporting integrations
- Quarterly strategy reviews
- Custom reporting templates
- NDA on day one
NDA on day one · Branded reporting · CAPI setup included
Common Questions
White Label Facebook & Meta Ads
Questions Agencies Ask
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Get Started
Ready to Add White Label Facebook & Meta Ads to Your Agency?
NDA before kickoff. 48-hour onboarding. Your brand on every report. Talk to our team about your first Meta Ads client.