White Label Local SEO for Agencies

Google Business Profile, citations, multi-location SEO, and branded monthly reports – all delivered by our 80+ person team under your agency name. NDA on day one.

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NDA Before KickoffSigned before any brief is shared
40+ Agency PartnersUS, UK, AU and CA
15 Years DeliveringSince 2011 · 98% on-time

What We Deliver

White Label Local SEO Services
for Every Local Client

Everything needed to rank your clients in the local pack and on Google Maps – delivered under your brand.

  • Google Business Profile Optimisation

    A fully optimised GBP is the foundation of local search visibility. We conduct a full profile audit and rewrite every section – categories, services, opening hours, description, attributes, and products – to maximise relevance for target queries. Each month we publish GBP posts, manage Q&A responses, monitor competitor profiles, and update seasonal content. Every change is documented in your monthly white label local SEO report with before/after data.

    Profile AuditCategory OptimisationMonthly GBP PostsQ&A ManagementPhoto Optimisation

  • Local Citation Building & NAP Consistency

    Inconsistent business name, address, and phone number (NAP) data across directories suppresses local pack rankings. We audit existing citations, correct discrepancies at source, and build new listings across tier-one aggregators and industry-specific directories. For US clients we cover the major data aggregators that power hundreds of downstream directories. For UK, AU, and CA clients we work with the relevant regional directory network. Every citation built is logged with the live URL in your white label report.

    NAP Audit & CorrectionTier-1 AggregatorsIndustry DirectoriesData AxleFoursquare

  • Local Keyword Research & On-Page Localisation

    We build a local keyword map targeting city, suburb, and neighbourhood-level queries alongside near-me terms and service-specific intent. Each location page on your client's website is optimised with a unique title tag, meta description, H1, localised body copy, embedded map, and location-specific schema markup. For service-area businesses without a physical location, we build a service-area strategy that captures local intent without violating Google's location page guidelines.

    City Keyword ResearchNear-Me TargetingLocation Page OptimisationTitle & MetaLocal Schema

  • Review Management & Acquisition

    Review count and average star rating directly influence local pack position. We set up monitoring across Google, Yelp, Facebook, and relevant industry platforms. Review response templates are written in your agency's voice and either posted directly or supplied as drafts for your team. We also build a review acquisition workflow matched to your client's business model – whether that is a follow-up email sequence, a QR code system for physical locations, or an SMS ask flow – to grow review volume month on month.

    Review MonitoringResponse TemplatesReview AcquisitionMulti-PlatformReputation Tracking

  • Local Link Building

    Local links from relevant community and industry sources – chamber of commerce directories, local news sites, sponsorship listings, regional business associations, and local event platforms – carry strong local ranking signals. We build a local link acquisition strategy for each client's geography and industry, identify opportunities through manual research, and conduct outreach under your agency brand or a neutral identity. Link placements are documented in the monthly white label report with source, anchor text, and live URL.

    Local OutreachChamber of CommerceLocal News LinksSponsorship ListingsRegional Directories

  • Multi-Location SEO

    For agencies with franchise clients, retail chains, or multi-branch service businesses, we manage local SEO at scale without losing location-level precision. Each location gets individual keyword research, a separate GBP profile strategy, its own citation profile, and a location page with unique, locally relevant content. Reporting aggregates all locations with per-location breakdowns so your agency can show performance at both the brand and individual branch level. Multi-location management is available from the Growth plan upward.

    Franchise SEOPer-Location StrategyScalable ManagementConsolidated ReportingLocation Pages

  • White Label Local SEO Reporting

    Monthly reports are produced in Google Looker Studio or PDF format under your agency logo, colour scheme, and domain. Each report covers local pack ranking positions tracked weekly, GBP impressions and actions (calls, direction requests, website clicks), citation count and NAP health, review count and rating trend, organic traffic by location page, and a plain-English commentary section your clients can actually read. Reports are formatted to go directly from your agency to your client without editing. No Axis Web Art branding appears anywhere.

    Looker StudioBranded PDF ReportsWeekly Rank TrackingGBP DataCommentary Section

  • Local Schema & Technical SEO

    Technical issues are often what hold local businesses back from pack rankings, not content or links. We implement LocalBusiness schema markup for each location with correct address, phone, opening hours, geo-coordinates, and service area data. We also audit and fix mobile usability issues, Core Web Vitals flags, crawl errors, duplicate location content, hreflang for multi-region businesses, and canonical issues that dilute local page authority. Our development team handles fixes at the code level – not just plugin toggles.

    LocalBusiness SchemaCore Web VitalsMobile UsabilityCrawl FixesGeo-Coordinates

Why Axis Web Art

Why Agencies Choose Us
for White Label Local SEO

The facts that matter when you are putting your agency's name on the work.

SEO and Dev in One Team

Most local SEO agencies hit a wall when technical fixes require code changes. Our team includes 80+ in-house developers alongside the SEO specialists. Schema markup, Core Web Vitals fixes, page speed issues, and location page builds are handled by developers who understand SEO intent – no handoff between vendors, no miscommunication, no excuses.

Proper White Label from Day One

A mutual NDA is signed before any client data is shared. Reports carry your logo, your colours, and your domain in the footer. Email communication templates are written in your agency's voice. We never contact your client directly, never add Axis Web Art branding to deliverables, and never reference the partnership without written permission. This is not a courtesy – it is a contractual commitment.

Multi-Location at Scale

Most white label SEO providers struggle above five or six locations. We manage campaigns across 10, 20, and 50+ locations for single clients without losing per-location accuracy. Each location gets its own strategy, not a copy-paste template with the city name swapped. Centralised management tools give us visibility across all locations while individual campaigns run independently with location-specific data.

15 Years, 98% On-Time Delivery

Since 2011 we have delivered across 1,000+ projects for agency partners in the US, UK, Australia, and Canada. Across 15 years, 98% of our deliverables have shipped on or before the agreed date. For agencies that sell retainers to clients with monthly report deadlines, reliability is not a nice-to-have. It is the business model. We understand that and build our delivery process around it.

How It Works

From Brief to Client Report.
Four Simple Steps.

A straightforward process that fits your existing workflow.

  1. Step 01

    Onboarding & Local Audit

    We sign the NDA, receive the client brief, and run a full local SEO audit within 48 hours of kickoff. The audit covers GBP status, existing citation profile, NAP consistency across major directories, on-page localisation, local keyword rankings, review profile, and competitor GBP analysis. The findings form the strategy that every subsequent month's work is built around.

  2. Step 02

    Monthly Execution

    Each month we execute the agreed scope – GBP posts, citation builds, NAP corrections, on-page optimisation, review acquisition, local link outreach, and schema updates. Work is tracked in your preferred project management tool. You receive a mid-month status update and can raise priority changes at any point. Our SEO specialists and developers work in a single coordinated team with no internal handoffs.

  3. Step 03

    Performance Tracking

    Local pack rankings are tracked weekly using a mix of rank tracking tools and GBP Insights data. We monitor ranking positions by keyword and location, GBP impression and action trends, citation count growth, review volume and rating movement, and location page organic traffic. Trend data is available to you in a live Looker Studio dashboard at any time between monthly reports.

  4. Step 04

    Branded Monthly Report

    The monthly white label local SEO report is delivered on the agreed date – your logo, your colours, your domain throughout. It covers pack rankings, GBP performance, citation health, reviews, organic traffic, work completed, and next month's priorities written in plain English. It goes from us to you, and from you to your client, without any editing required. No Axis Web Art branding at any point.

Tools & Platforms

Professional-Grade Tools
Running Behind Your Brand

Rank & GBP Tracking

Local pack ranking tracked weekly per keyword and location. GBP Insights pulled via API for impression and action trend data.

BrightLocalGBP Insights APISEMrush LocalWhitespark

Citation & NAP Management

Citation building, aggregator submissions, and NAP consistency audits at scale. Manual correction workflow for existing incorrect listings.

Moz LocalWhitesparkData AxleFoursquareLocaleze

Reporting & Dashboards

Branded Looker Studio dashboards and PDF reports. Your logo, your colour palette, your domain. Clients see your agency brand throughout.

Looker StudioGoogle Analytics 4Search ConsoleBranded PDF

Who We Work With

Built for Agencies at Every Scale.
From Solo to Full-Service.

White label local SEO for agencies that serve local businesses – from single-location clients to national franchise networks.

Web Design Agencies

You build the website. We handle the local SEO. Your client gets a site that both looks good and ranks in the local pack. A natural extension of your existing service offering, all under your brand.

Full-Service Digital Agencies

Add specialist local SEO delivery to your retainer without hiring in-house. We integrate with your account management process and produce reports branded to your agency that your client never questions.

SEO Agencies Scaling Up

Win more local clients without growing your team. Our white label local SEO for agencies model lets you take on 5, 10, or 20 new local clients using our delivery infrastructure while your agency manages the client relationship.

Franchise & Multi-Location Specialists

Agencies that manage franchise brands or multi-branch businesses need a partner that can operate at location level without losing the brand-level view. We scale local SEO campaigns to 50+ locations with per-location reporting and consolidated dashboards.

Delivery track record

40+
Agency Partners Worldwide
50+
In-House Specialists
98%
On-Time Delivery Rate
15+
Years Delivering for Agencies

What Partners Say

Agencies Across the US, UK,
Australia and Canada

"Axis Web Art has been an exceptional white label agency partner for us. They delivered a complex Shopify Plus build exactly on spec and on time. Our client had no idea we had a partner team involved – which is exactly what we needed. We will be working with them on every future project."

John Huey
Nexonta Technologies · Canada

"We have used several white label development partners over the years. Axis Web Art stands apart – the communication is proactive, the code quality is consistently high, and they understand what it means to work under our brand. They feel like an extension of our own team, not a vendor."

Martey Quaye
Digital Movement · Australia

"Reliable, skilled, and completely invisible to our clients – that is everything we ask for in a white label agency. The Axis Web Art team handled a full WooCommerce migration for one of our most demanding clients. Delivered clean, on time, and without a single revision request."

Shaw Walas
Unify Interactive · USA

"The level of professionalism and technical depth at Axis Web Art is impressive. We brought them in on a WordPress build with tight timelines and multiple stakeholders. They navigated the complexity with ease, communicated clearly at every stage, and delivered work that genuinely impressed our client."

Damian Coyle
Dream Digital · Australia

Plans & Pricing

White Label Local SEO Packages

Monthly retainer pricing for agencies. All packages include NDA, branded reporting, and a dedicated account lead.

Single Location
Starter
$349/mo
 
Get Started
1 location · 10 hrs/month
  • GBP optimisation & management
  • 10 citation builds/month
  • NAP consistency audit
  • Local keyword tracking (20 terms)
  • Review monitoring setup
  • Branded monthly report
  • NDA on day one
Up to 3 Locations
Most Popular
Growth
$649/mo
 
Get Started
3 locations · 22 hrs/month
  • Everything in Starter (x3 locations)
  • 25 citation builds/month
  • On-page localisation (location pages)
  • Review acquisition workflow
  • Local link building (3 links/month)
  • LocalBusiness schema implementation
  • Keyword tracking (60 terms)
  • Looker Studio live dashboard
  • NDA on day one
Up to 10 Locations
Multi-Location
$1099/mo
 
Get Started
10 locations · 40 hrs/month
  • Everything in Growth (x10 locations)
  • Individual strategy per location
  • 60 citation builds/month
  • Local content creation (2 pages/month)
  • 8 local links/month
  • Consolidated + per-location reporting
  • Technical SEO fixes included
  • Dedicated account manager
  • NDA on day one
10+ Locations
Enterprise
Custom
 
Contact Us
Tailored scope & pricing
  • Franchise & multi-branch clients
  • Custom location count
  • Custom citation volume
  • Dedicated SEO team
  • Custom reporting templates
  • API reporting integrations
  • Quarterly strategy reviews
  • NDA on day one

NDA on day one · Branded reporting · Per-location strategy included

Common Questions

White Label Local SEO
Questions Agencies Ask

White label local SEO means our team handles all local search work for your agency clients under your agency brand. We optimise Google Business Profiles, build local citations, manage NAP consistency, run review acquisition strategies, and produce branded monthly reports your clients receive as if your agency wrote them. We stay invisible. A mutual NDA is signed before any client information is shared.
Our service covers Google Business Profile optimisation and management, local keyword research, on-page localisation, local citation building across major and niche directories, NAP consistency auditing, review acquisition strategy and monitoring, local link building from community and industry sources, local schema markup implementation, and multi-location management for clients with multiple branches. Every deliverable is branded to your agency.
Yes. Multi-location local SEO is one of our strongest areas. We treat each location individually with location-specific keyword research, a separate Google Business Profile strategy, individual citation profiles, and location pages optimised for local intent. Reporting consolidates all locations with individual breakdowns under your agency branding. We currently manage campaigns with up to 50 locations for individual agency clients.
We conduct a full GBP audit covering completeness, category selection, service areas, opening hours accuracy, photo quality, Q&A management, and post activity. Each month we publish optimised GBP posts, respond to new reviews as instructed, update seasonal information, monitor competitor GBP activity, and track local pack ranking positions. We document all GBP changes in your monthly white label report so your client sees the exact work performed.
Yes. Citation building is included from the Starter plan upward. We build and clean citations across major aggregators and directories relevant to your client's industry and geography. We also audit existing citations for NAP inconsistencies and submit corrections, which often has a faster impact on local rankings than building new listings. Every citation is logged with the live URL in your white label report.
Monthly local SEO reports are produced in Google Looker Studio or PDF format under your agency's logo and colour scheme. Each report covers local pack ranking positions tracked weekly, Google Business Profile impressions and actions, organic traffic by location, citation count and health, review count and average rating movement, and a written commentary summarising the month's activity. Reports are formatted to be forwarded directly to your client without editing.
Google Business Profile improvements typically produce local pack ranking movement within 4 to 8 weeks for moderately competitive markets. Citation building and NAP correction effects often appear within 6 to 10 weeks. On-page localisation and local link building work on a longer timeline of 3 to 5 months for competitive terms. We track rankings weekly and report movement monthly so progress is visible throughout the campaign.
Yes. We set up a review monitoring system covering Google, Yelp, Facebook, and any industry-specific platforms relevant to your client. We draft review response templates in your agency's voice and can either post responses directly using your client login or supply the drafts for your team to post. We also build a review acquisition workflow tailored to your client's business model to grow review count organically over time.
Yes, always. A mutual NDA is signed before any client information is shared with our team. The NDA covers client identity, location data, campaign strategy, account credentials, and all commercially sensitive materials. We do not discuss client work publicly, do not reference agency partnerships without written permission, and maintain strict confidentiality for the entire partnership. White label confidentiality is a contractual commitment.
Standard SEO targets national or global search intent. Local SEO specifically targets searches with local intent – near-me queries, city and neighbourhood keywords, and the Google local pack results that appear above organic listings. The technical work is different too: it requires Google Business Profile management, citation building, local schema markup, and location-specific content that standard SEO campaigns do not include. For clients with physical locations or service areas, local SEO typically delivers faster and more visible results.

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All Digital Marketing

Browse the full digital marketing hub: SEO, local SEO, eCommerce SEO, GEO/AI SEO, Google Ads, and Meta Ads – all white labelled for agencies.

Google AdsMeta AdseCommerce SEO

Get Started

Ready to Add White Label Local SEO to Your Agency?

NDA before kickoff. 48-hour onboarding. Your brand on every report. Talk to our team and we will put a local SEO plan together for your first client within 48 hours.

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