SEO Specialists · Technical · Local · eCommerce · GEO · Since 2011
White Label SEO Services
for Agencies
Your agency wins the SEO brief. We handle every stage — technical audit, on-page work, link building, local SEO, and eCommerce SEO — entirely under your brand. Branded monthly reports your team can forward to clients without editing. NDA on day one. 40+ agency partners trust our white label SEO services to deliver the rankings their clients measure them on.
What We Deliver
White Label SEO Services
for Every Agency Brief
Eight SEO disciplines, one team. From the first technical crawl through to the branded monthly report, every deliverable carries your agency name.
Technical SEO Audit and Fixes
Every white label SEO engagement starts with a full technical crawl using Screaming Frog and cross-referenced against Google Search Console data. We audit crawlability, indexation, URL structure, duplicate content, canonical setup, internal linking architecture, page speed, Core Web Vitals, mobile usability, structured data, and XML sitemap health. The output is a prioritised fix list with recommendations ranked by impact. We then work through the fixes within your agreed monthly scope. Technical problems that require developer access are handled by our own developers — no waiting on a separate vendor.
On-Page SEO Optimisation
Keyword research is the foundation of every on-page campaign. We build a target keyword map specific to the client's niche, search intent, and current ranking position — not a generic list from a template. Each month we optimise title tags, meta descriptions, heading hierarchy, content structure, internal linking, image alt text, and URL patterns. Where existing content is under-performing, we rewrite or expand it. Where gaps exist, we brief and create new content. All work is referenced against Clearscope or SurferSEO content scores to ensure semantic depth, not just keyword presence.
White Label Local SEO
Local SEO is one of the highest-margin services an agency can resell — the execution is technical and ongoing, but the results are highly visible to the client. We manage Google Business Profile optimisation, local citation building across Yelp, Apple Maps, Bing Places, and industry-specific directories, NAP consistency audits, review acquisition strategy, and local pack ranking tracking. Multi-location clients are handled individually — each location gets its own keyword research, citation profile, and local content. Our white label local SEO service is available as a standalone engagement or as part of a broader SEO package.
White Label eCommerce SEO
Shopify and WooCommerce SEO demands different expertise from standard website SEO. Product page canonicalisation, collection architecture, faceted navigation handling, product and review schema, breadcrumb structured data, and site speed all interact in ways that generic approaches miss. For Shopify, we work within the platform's URL structure and canonical constraints — and because we also build Shopify stores, we fix technical SEO issues at code level rather than adding plugin workarounds. For WooCommerce, our WordPress developers handle SEO changes that require template or plugin modifications. Our dedicated white label eCommerce SEO service covers both platforms in full.
Link Building and Digital PR
Link building is the discipline most white label SEO providers cut corners on first. We do not use private blog networks, paid link placements disguised as editorial, or low-quality directory submissions. Every link we build is editorially placed on a real publication through genuine outreach. Typical placements include industry media, regional news publications, niche authority sites, and guest content on relevant blogs with real audiences. Outreach is conducted under your agency name or a neutral identity — your client never sees us in the email thread. Each monthly report lists every placement with the live URL, domain rating, and anchor text used.
Content Strategy and Creation
Rankings without content strategy are short-lived. We build content plans based on keyword gap analysis, competitor content audits, and search intent mapping — covering the full funnel from informational queries that build topical authority to commercial pages that convert. Content briefs are produced in SurferSEO or Clearscope to ensure semantic completeness. Writing is done by native English-speaking content strategists, not automated tools. Word counts, heading structures, internal link targets, and image alt text are all specified in the brief. Content is delivered ready to publish under your agency's brand.
White Label SEO Packages and Reporting
Reporting is where most white label SEO reseller programmes fall apart. Our monthly reports are built in Google Looker Studio with your agency's logo, colours, and domain throughout — not a PDF with a logo pasted in the header. Each report covers keyword ranking movement with week-over-week trend data, organic traffic from GA4, technical health status, link activity with live URLs, Core Web Vitals, and a written commentary section in plain English. The commentary is written in a neutral, professional voice your agency can forward directly to a client as your own work. No editing required. No Axis Web Art branding anywhere.
GEO and AI SEO Integration
Generative Engine Optimisation is the next SEO discipline your agency clients will ask about — and most of your competitors cannot answer the brief yet. We already optimise for it. GEO means structuring content and building E-E-A-T authority so your clients appear in AI-generated answers from ChatGPT, Perplexity, Google AI Overviews, Gemini, and Bing Copilot. The content frameworks, schema structures, and brand mention strategies are different from traditional SEO and require specific technical knowledge. GEO is available as an add-on to any SEO package or as a standalone service via our dedicated white label GEO and AI SEO page.
Why Axis Web Art
Why 40+ Agencies Choose Us
as Their White Label SEO Partner
Most white label SEO reseller programmes stop at reporting. We handle the technical fixes, the development changes, and the next channel before anyone asks.
SEO and Development in One Team
Technical SEO recommendations are only as good as the team that implements them. Most white label SEO providers flag issues and hand a list to your client's developer — who may take weeks to action it, or never will. Our SEO team works alongside our web developers. Technical fixes that require code changes are implemented immediately within the same engagement. Core Web Vitals improvements, structured data deployment, crawl architecture changes, and Shopify or WordPress template edits all happen without a separate vendor conversation. For agencies using both our development and SEO services, that is a meaningful competitive advantage.
Reports Your Agency Can Forward Directly
The report is the most visible part of any SEO engagement. It is what your client reads every month and what they judge your agency on. Our reports are built in Google Looker Studio with your agency's branding throughout — every page, every chart, every URL uses your identity. The written commentary is clear and jargon-free, formatted to be sent straight from your agency inbox without modification. No other logo appears. No "powered by" attribution. The client has no reason to search for who is doing the work. That is white label SEO done properly, not a PDF with a logo pasted in the corner.
GEO/AI SEO When Clients Ask
Your clients will start asking about AI search visibility in 2025. Most white label SEO resellers have no answer. We already have the content structures, E-E-A-T frameworks, and schema configurations to optimise for ChatGPT, Perplexity, Google AI Overviews, and Gemini. This is not a roadmap item — it is a live service available as an add-on to any SEO retainer. Agencies that add GEO to their SEO packages in 2025 will own those retainers when AI search overtakes traditional organic for informational queries. The window to act early is narrow and closing.
15 Years of Delivery Without Missed Deadlines
Axis Web Art has been delivering SEO campaigns for agency clients since 2011. That is 15 years of monthly reporting cycles under our partners' brands. Our 98% on-time delivery rate is not a marketing claim — it is what 40+ agency partners measure us on every month. When your agency books a client review call for the last Thursday of the month, our report arrives by the Tuesday before. We built our entire production process around agency delivery schedules, not our own convenience. That reliability is what keeps agencies with us for years, not just months.
How It Works
How Our White Label SEO
Process Works
A clear four-step monthly cycle. Kickoff within 48 hours. Every deliverable under your brand.
You share the client brief and access — Google Analytics, Search Console, and CMS credentials. Within 48 hours of a signed NDA and agreement we run a full technical crawl, keyword position audit, and competitor analysis. The output is a 90-day SEO strategy document: target keywords, priority fixes, content plan, and link building targets. You review and approve before any execution starts. No assumptions, no guessing.
Each month follows a structured workflow: technical fixes, on-page updates, content publication, link outreach, and local SEO tasks where applicable. Every task is logged in your project management tool of choice — Asana, ClickUp, Basecamp, Slack, or email. You see what was done and what is planned for the next cycle. Nothing is silently dropped or deferred without flagging it first.
Rankings are tracked weekly, not monthly. Technical health is monitored continuously via Search Console alerts and automated crawl comparisons. If a significant ranking drop occurs or a Core Web Vitals regression appears, we flag it within 24 hours with a diagnosis and recommended fix. Your agency can communicate proactively with the client before they notice the drop themselves. That speed of response is what earns long-term trust.
On a fixed date each month — agreed at onboarding — you receive a fully branded Looker Studio report for each SEO client. Your logo, your colours, no Axis Web Art anywhere. Rankings, traffic, technical health, link activity, and a plain-English written commentary. Most agencies send it directly to their client. Some add a cover note and an invoice. Either way, the client associates the results with your agency — not ours.
Tools and Methods
White Label SEO
Tools and Delivery Capability
Named tools because real capability requires real specificity. These are the actual platforms and methods used on every engagement.
Technical SEO Tools
Screaming Frog for crawl analysis, Google Search Console for index and performance data, Google Analytics 4 for traffic reporting, PageSpeed Insights and Lighthouse for Core Web Vitals, Ahrefs Site Audit, and Schema Validator for structured data checks.
Content and Link Tools
SEMrush and Ahrefs for keyword research and competitive gap analysis, SurferSEO and Clearscope for content scoring, Moz for local SEO and citation tracking, BuzzStream for outreach management, and Majestic for backlink trust flow analysis.
Reporting and Client Dashboards
Google Looker Studio for fully branded interactive dashboards, PDF reporting for clients who prefer static documents, weekly rank tracker exports from SEMrush or Ahrefs, custom GA4 property views configured for each client, and monthly link reports with live URLs and domain metrics.
Agency Types We Serve
Which Agencies Partner
With Us for White Label SEO
40+ partners across the US, UK, Australia, and Canada. The profile varies — but the reason they partner with us is consistent.
You win the website project and the client asks about SEO at the kickoff call. You say yes. We deliver the campaign under your brand — from the first audit through to the monthly report.
You have the strategy capability and the client relationships. You are capacity-constrained on execution. We handle the delivery so you can take more SEO briefs without hiring additional staff.
Your Shopify and WooCommerce clients need ongoing SEO alongside their store builds. We run both under your brand, eliminating the vendor coordination problem that eats margin and project time.
Your clients ask about search visibility but your core service is brand and communications. SEO is a natural adjacent service. We handle the technical execution so you can offer it confidently.
Axis Web Art by the numbers
From Our Agency Partners
What agencies say about
our white label SEO services
"Axis Web Art has been an exceptional white label agency partner for us. They delivered a complex Shopify Plus build exactly on spec and on time. Our client had no idea we had a partner team involved – which is exactly what we needed. We will be working with them on every future project."
"We have used several white label development partners over the years. Axis Web Art stands apart – the communication is proactive, the code quality is consistently high, and they understand what it means to work under our brand. They feel like an extension of our own team, not a vendor."
"Reliable, skilled, and completely invisible to our clients – that is everything we ask for in a white label agency. The Axis Web Art team handled a full WooCommerce migration for one of our most demanding clients. Delivered clean, on time, and without a single revision request."
"The level of professionalism and technical depth at Axis Web Art is impressive. We brought them in on a WordPress build with tight timelines and multiple stakeholders. They navigated the complexity with ease, communicated clearly at every stage, and delivered work that genuinely impressed our client."
White Label SEO Packages
Transparent Monthly Plans
for White Label SEO
All plans include a site audit at onboarding, branded monthly reporting, NDA protection, and a dedicated account lead. No lock-in contracts. Monthly, quarterly, or annual billing.
- Full technical SEO audit
- On-page optimisation (5 pages)
- Weekly rank tracking
- Technical fix implementation
- Branded monthly report
- White label delivery + NDA
- Email and Slack support
- Everything in Foundations
- On-page optimisation (15 pages)
- 2 link placements per month
- Local SEO (1 location)
- 1 content piece per month
- Looker Studio branded report
- Priority Slack support
- Everything in Growth
- 4 link placements per month
- 3 content pieces per month
- eCommerce SEO included
- GEO/AI SEO foundation layer
- Dedicated project manager
- White label reporting suite
- Everything in Authority
- Multiple client accounts
- 8+ link placements per month
- Full GEO/AI SEO programme
- Custom SLA and reporting
- Executive account management
- Quarterly strategy sessions
NDA signed before the first brief. Your clients never know we exist.
Common Questions
White Label SEO Services:
Questions Agencies Ask
Ready to Start?
Ready to Scale Your Agency's
SEO Capacity?
Add white label SEO services to your agency's offering without hiring. Branded reports, real link placements, and technical SEO that actually gets fixed. NDA on day one. Kickoff within 48 hours. Talk to us about your first client brief.
NDA signed before the first brief. Your clients never know we exist.