White Label Web Design and Development for Digital Agencies

Your agency wins the website brief. We design and build it – custom Figma-to-code, WordPress, landing pages, design systems, and Laravel applications – entirely under your brand. As AI tools change how agencies pitch, the real challenge shifts from winning work to delivering it. That is exactly what we solve. 800+ websites delivered. Your clients never know we exist.

Web Specialists Since 201115+ years of custom builds
NDA on Day OneYour brand, your credit, always
800+ Websites DeliveredAcross US, UK, AU and CA
Lighthouse 90+ StandardPerformance built in, not bolted on
WCAG 2.1 AA CompliantAccessibility on every project

White Label Web Design and
Development Services

Eight service areas, one development team. You bring the client brief; we handle every stage from UX strategy through to a performance-verified live launch.

Custom Website Design from Figma

Full UX/UI design built from your brief, delivered in Figma with component-level detail. Every screen covers desktop, tablet, and mobile variants. Hover states, micro-interactions, and edge-case layouts are all documented before a single line of code is written, so development runs without guesswork. If your agency designs in-house and provides the Figma file, we build precisely to spec – pixel by pixel.

FigmaUX/UI DesignWireframingPrototypingMobile-FirstComponent Design

WordPress Website Development

Custom WordPress themes built from Figma designs using PHP, the Block Editor, and Advanced Custom Fields. No page builders on production sites. The finished code is clean and maintainable – something your client can update and another developer can pick up without reverse-engineering a proprietary builder's output. From brochure sites to complex multi-page business websites with custom post types and taxonomies.

WordPressGutenbergACFPHPCustom ThemesWPGraphQL

Landing Page Design and Development

High-converting landing pages for lead generation, product launches, paid campaigns, and event registrations. Built for speed first. A landing page that loads in under two seconds and passes Core Web Vitals keeps ad quality scores high and gives conversion test data room to mean something. Built from scratch in HTML/CSS/JS or within WordPress, whichever fits your client's stack and tracking setup.

HTML5CSS3Conversion DesignA/B ReadyCROGTM Integration

Website Redesign and Modernisation

Replacing an outdated visual layer while protecting what the current site has earned. We audit existing URL structure, index status, and content before touching anything. The redesign carries over 301 redirects, preserves canonical URLs, and retains structured data. Your client gets a modern, performant site without the SEO reset that a careless rebuild can cause. We work on staging until the live cutover is verified safe.

SEO-Safe Migration301 RedirectsStaging WorkflowContent AuditSchema Preservation

Design Systems and Component Libraries

Scalable Figma component libraries paired with coded implementations in HTML/CSS or React/Tailwind. Each component is built with variants, documented with usage guidelines, and tested for accessibility before it enters production. For agencies working with enterprise clients who need brand consistency across multiple digital properties, a design system is the foundation that makes every future project faster to build and every QA round shorter.

Figma ComponentsDesign TokensStorybookReactTailwind CSSAuto-Layout

Laravel and Custom Web Application Development

Client portals, internal tools, directory platforms, SaaS applications, and custom APIs built on Laravel. Where WordPress reaches its limits – complex user permissions, multi-tenant data, bespoke API integrations, or workflow automation that requires a proper MVC architecture – Laravel is where our backend team works. REST and GraphQL API development, Eloquent ORM, queue-based background jobs, and full test coverage on every build.

LaravelPHP 8.xREST APIGraphQLMySQLVue.js

Performance Optimisation and Core Web Vitals

Lighthouse 90 or above is not a stretch target – it is our delivery baseline. Image optimisation to WebP with correct dimensions, deferred non-critical scripts, a clean critical rendering path, font loading without layout shift, and server-side configuration for caching and compression. For existing sites brought in for speed work, we audit and fix rather than rebuild. Every fix is documented so your agency can explain the improvement to the client in plain terms.

Core Web VitalsLCPCLSINPWebP ImagesCDN Setup

Ongoing Maintenance and White Label Support

Post-launch retainers covering WordPress core and plugin updates, uptime monitoring, security scanning, monthly performance reports, and a development hours allocation for content updates and minor feature additions. Structured so your agency earns margin on the ongoing relationship without building a support team. Maintenance reports are branded to your agency, ready to forward directly to the client.

WordPress MaintenanceUptime MonitoringSecurity ScanningMonthly ReportingWhite Label Reports

What makes our white label
web design team different

Four things that separate us from every other white label web team your agency has ever used.

Figma-Native from the First Conversation

Every project starts in Figma and stays there until design sign-off. We do not hand developers a PDF mockup or a Zeplin export and hope for the best. Our designers build with auto-layout, component variants, and responsive frames so the handoff to development is a direct translation, not an interpretation. When your agency provides its own Figma files, our developers know exactly how to read the spec because our designers wrote it.

Design-to-code precision

Performance and Accessibility Are Non-Negotiable

Most white label teams tick accessibility and performance boxes on request. We make them defaults. Lighthouse 90+ and WCAG 2.1 AA compliance are on our internal QA checklist for every project before delivery, not offered as premium add-ons. We test on real devices, not just desktop Chrome. Your agency does not need to run separate audits before presenting to a client. Our delivery already passes them.

90+ Lighthouse on every delivery

AI-Assisted Workflow, Human-Verified Output

Our team uses AI tools at specific points in the workflow: layout analysis and design pattern review during discovery, automated accessibility checking during QA, performance diagnostics during final delivery, and GEO-ready content structure for clients whose sites need to surface in AI-generated search results. The creative decisions and all code review are done by people. We use AI where it catches things humans miss at speed – not to generate production shortcuts.

Agentic agency – production backbone

Pure White Label, Clean Scope, Honest Timelines

Your brand is on every deliverable. No Axis Web Art mentions in file names, staging URLs, code comments, or invoices. Your client sees your agency, full stop. On scoping: we tell you what the project actually requires at briefing, not after the first sprint. If something is out of scope, we say so before starting it. We would rather have a short, direct conversation about scope than a longer and less comfortable one at invoice time.

NDA on day one, no exceptions

Our white label web design process

Four phases, clear handoff points at each stage, and a delivery checklist that closes nothing until it passes.

Step 01
Brief and Discovery

We review your brief, brand guidelines, sitemap requirements, and competitor references. We ask the questions most teams skip – target audience, primary conversion goal, CMS editing needs, and technical constraints. A scoped brief prevents revision rounds from expanding into something nobody agreed to.

Step 02
Design and Sign-Off

Wireframes establish layout and information hierarchy before any visual design starts. High-fidelity Figma screens follow once structure is agreed. Desktop, tablet, and mobile for every key template. No design goes to development until you confirm approval in writing. All feedback routes through your agency.

Step 03
Development and QA

Build happens on staging against the signed-off Figma spec. Cross-browser testing, real-device mobile testing, WCAG accessibility checks, and Lighthouse audits at each milestone. No ticket closes without passing our internal QA checklist. You get a staging link with a written QA report attached.

Step 04
Delivery Under Your Brand

Live deployment on a pre-agreed date, managed by our team. Post-launch performance monitoring for 72 hours with immediate response to any issues at no additional cost. Handover includes CMS documentation, component reference guides, and a Figma library with published components for future work.

What our white label web development
team actually covers

Front-End and CMS Development

Semantic HTML5, modern CSS including custom properties and Grid, and vanilla JavaScript for interactive behaviour. No unnecessary frameworks where plain code is faster and more maintainable.

Figma-to-HTML precisionWordPress custom themesGutenberg blocksACF integrationCustom Post TypesHeadless WordPressTailwind CSS

Design Systems and Scaled Builds

Component-based thinking from the first wireframe. When the same client returns six months later with a new landing page, it takes days to build, not weeks, because the component library already exists.

Figma component librariesDesign token managementStorybook documentationReact component librariesMulti-brand systemsStyle guide docs

Back-End and Custom Application Dev

Laravel for structured web applications where a CMS is not the right answer. Clean MVC architecture, proper test coverage, and documented APIs that a client's in-house team can extend after handoff.

Laravel 10/11REST API developmentClient portal buildsThird-party integrationsBackground queue jobsNext.js full-stack

Built for agencies that need reliable
white label web design capacity

Agency Type 01

Digital Marketing Agencies Adding Web Services

You are strong on SEO, paid search, or social. Clients ask for website builds or redesigns and you want to offer them without hiring a development team. We act as your unnamed web department – fielding briefs, delivering builds, and keeping the engagement entirely under your brand. Your client does not know we exist.

Agency Type 02

Design Studios Needing a Development Partner

Your team designs beautifully in Figma. Development is not where you want to spend time or headcount. We take your Figma files and build them with the precision a good design deserves. No interpretation. What you designed is what gets built. And when the client wants changes two months after launch, we handle that too.

Agency Type 03

Web Agencies Managing Capacity Peaks

You have a development team but project volumes spike unpredictably. Hiring takes months; freelancers are inconsistent. We take overflow projects from established web agencies and deliver to exactly the same standard your internal team would – semantic code, documented CMS, performance-checked. Your team handles the client; we handle the build.

Agency Type 04

SaaS and Tech Companies Needing Marketing Sites

Your engineering team should be building product, not WordPress themes and landing pages. We build and maintain your marketing site as a white label partner, freeing your developers to focus on what they were hired for. We understand technical products and build with performance standards that a technical audience will actually notice.

Agency Type 05

Agencies Scaling in the AI Era

AI tools have changed how fast clients expect projects to move. Your production capacity needs to match that pace without proportional cost increases. We work as an extension of your team with AI-assisted design analysis, AI-supported QA, and GEO-structured technical output – so the sites we build are ready for how search engines and AI systems discover content today, not just how they worked three years ago.

Delivery record

50+
Web specialists since 2011
2000+
Websites designed and developed
40+
Agency partners across US, UK, AU
95%
Partner retention rate year-on-year

Heard from the Agencies
We Work Behind

★★★★★

"Axis Web Art has been an exceptional white label agency partner for us. They delivered a complex Shopify Plus build exactly on spec and on time. Our client had no idea we had a partner team involved – which is exactly what we needed. We will be working with them on every future project."

John Huey
Nexonta Technologies · Canada
★★★★★

"We have used several white label development partners over the years. Axis Web Art stands apart – the communication is proactive, the code quality is consistently high, and they understand what it means to work under our brand. They feel like an extension of our own team, not a vendor."

Martey Quaye
Digital Movement · Australia
★★★★★

"Reliable, skilled, and completely invisible to our clients – that is everything we ask for in a white label agency. The Axis Web Art team handled a full WooCommerce migration for one of our most demanding clients. Delivered clean, on time, and without a single revision request."

Shaw Walas
Unify Interactive · USA
★★★★★

"The level of professionalism and technical depth at Axis Web Art is impressive. We brought them in on a WordPress build with tight timelines and multiple stakeholders. They navigated the complexity with ease, communicated clearly at every stage, and delivered work that genuinely impressed our client."

Damian Coyle
Dream Digital · Australia

White label web design and development
retainer pricing

Monthly retainers give your agency predictable design and development capacity without the overhead of a full-time team.

Plan 01
Essentials
$699/mo
 
Get Started
40 design & dev hours/mo
  • WordPress or HTML builds
  • Figma design included
  • WCAG 2.1 AA compliance
  • Lighthouse 90+ standard
  • NDA and full white label
  • Design system work (Growth+)
  • Laravel / custom apps (Studio+)
Plan 03
Studio
$1999/mo
 
Get Started
140 design & dev hours/mo
  • Full technology stack coverage
  • Design system builds and maintenance
  • Component library development
  • React / Next.js / headless builds
  • WCAG 2.1 AA compliance
  • NDA and full white label
  • Dedicated project manager
Plan 04
Enterprise
$3499/mo
 
Talk to Us
240+ hours/mo, flexible allocation
  • Dedicated senior developer + designer
  • Multiple concurrent client projects
  • Full design system ownership
  • SLA-backed delivery commitments
  • Custom onboarding and process alignment
  • Weekly status calls
  • Priority turnaround on urgent work

Month-to-month plans · NDA on day one · 48-hour kickoff · 120+ agency partners

White Label Web Design and Development
Questions Answered

White label web design and development means our team designs and builds websites for your agency clients entirely under your brand. Your client sees your agency name, your domain for project communication, and your presentation on every deliverable. We stay invisible. You quote, manage the client relationship, and invoice at your own rate. We build the work. Everything operates under a mutual NDA before a single file changes hands.
We do both. If your agency handles the design and provides Figma files, we take those files and build pixel-precise HTML, WordPress, or Laravel implementations. If you need us to handle design as well, our UX/UI designers work from your brief and brand guidelines to produce Figma designs for your review before any code is written. In either case, Figma is the source of truth – every component is built exactly as designed, including hover states, mobile variants, and interaction details.
Our technology stack covers HTML5, CSS3, and vanilla JavaScript for front-end builds; WordPress and Gutenberg with Advanced Custom Fields for CMS-driven sites; WooCommerce for eCommerce; Laravel for custom web applications and client portals; React and Next.js for headless or component-heavy builds; and Tailwind CSS or custom SCSS depending on the project architecture. We choose the right tool for each project rather than pushing every brief into a single framework.
Yes. We audit the current site for URL structure, index status, existing content, and backlink targets before any redesign work starts. The rebuild preserves all indexed URLs, carries over 301 redirects for any URL changes, retains existing structured data, and does not alter canonical setups without flagging it first. We work on a staging environment until a final SEO-safe cutover plan is agreed. Your client gets a fresh site without losing what they have built in search.
Yes. WCAG 2.1 AA compliance is on our standard delivery checklist for every project. That covers sufficient colour contrast on all text, keyboard navigability for every interactive element, ARIA labels on icons and form inputs, descriptive alt text on images, logical heading hierarchy, and visible focus indicators. We run automated audits alongside manual keyboard and screen-reader testing before delivery.
We target Lighthouse performance scores of 90 or above on every production build. That means optimised WebP images with correct dimensions, lazy loading below the fold, a clean critical rendering path with no render-blocking scripts, deferred non-critical CSS and JS, and font loading without layout shift. LCP, CLS, and INP are checked on real devices before handover. If a third-party script drags a score down, we flag it explicitly and give options.
Yes. Design system builds are one of our strongest service areas. We build Figma component libraries with variants and auto-layout, paired with a coded implementation in HTML/CSS or React/Tailwind. Every component comes with usage documentation, accessibility notes, and prop descriptions. For agencies working with large clients who need brand consistency across multiple digital properties, a shared design system makes every future project faster to build and every QA round shorter.
All feedback routes through your agency. We do not communicate directly with your client unless you arrange a white-labelled client-facing engagement. You collect feedback, consolidate it, and pass it to us as annotated Figma comments or a written revision brief. We action rounds within 24 to 48 working hours on active projects. Revision rounds are tracked against the agreed scope. If a project is expanding beyond the original brief, we flag it before working on the additional scope.
Post-launch retainers cover WordPress core, plugin, and theme updates; uptime monitoring with alert-based response; monthly performance and Core Web Vitals reporting; security scanning and hardening; content updates and minor feature additions within a monthly hours allocation; and database optimisation. Maintenance reports are branded to your agency and ready to send directly to the client.
Yes. We sign a mutual NDA before any project briefing begins. The NDA covers client identity, project details, your agency's processes, and any commercially sensitive information shared during the engagement. We do not discuss client work publicly, do not use completed projects in our own marketing without your explicit written permission, and do not disclose that we have worked with your agency to anyone. White label confidentiality is a contractual obligation for us, not a courtesy.

Ready to add white label web design to your agency's offering?

Tell us about your first project. No commitment required. We will scope it honestly and show you how the partnership works before anything is signed.

Month-to-month plans · NDA on day one · 48-hour kickoff