WordPress Development Specialists · 800+ WP Sites Delivered · Since 2011
White Label WordPress Development for Digital Agencies
Your agency quotes the WordPress project. We build it – custom themes from Figma, Gutenberg blocks, ACF-powered content management, WooCommerce stores, and ongoing WordPress maintenance – entirely under your brand. Your clients see your agency name on every file, every staging link, and every invoice. We stay invisible. 800+ WordPress sites delivered across the US, UK, AU, and CA.
What We Build
White label WordPress development services
your agency can quote with confidence
Custom WordPress Theme Development from Figma
We take your Figma file and build a hand-coded WordPress theme that matches every component, spacing token, hover state, and responsive breakpoint from the design. No generic starter themes. No visual builders under the hood. Every template is clean PHP and a well-structured stylesheet that your client can maintain, and that future developers can work in without retraining. We review the Figma file before starting and raise any gaps – missing mobile views, undefined states, unclear spacing – so development does not stall mid-project.
Gutenberg Block and Full-Site Editing Development
The Block Editor is now the standard authoring environment for WordPress, and we build for it properly. We create custom blocks using the Block API with full client-side preview, accessible markup, and clearly labelled controls your client can use without developer help. For sites on a block theme, we build full-site editing templates and parts that give editors control over every region of the page while keeping the structure consistent. Where inner blocks and block patterns make sense, we use them. Where they do not, we keep it simple.
Advanced Custom Fields and Content Architecture
Most agency clients need more than a title and body text. We design the content model first, then implement it using ACF or ACF Pro. Field groups are built to match how the client thinks about their content, not how the database thinks about it. Repeaters, flexible content fields, relationship fields, and options pages are used where they genuinely solve an editing problem. Every field is labelled with clear instructions so editors do not need documentation to understand what to do. ACF data is also properly exposed for headless or REST API use where the architecture requires it.
WooCommerce Development and Store Configuration
WooCommerce stores built under your brand cover the full setup: custom storefront theme matched to the design, product catalogue structure, variable products, pricing rules, shipping zones and methods, payment gateway integration, tax configuration, and a thoroughly tested checkout flow. We build with a focus on conversion – clear product pages, accessible forms, fast loading, and no checkout friction. For complex WooCommerce needs such as custom product configurators, subscription billing, or multi-vendor setups, we scope those under our dedicated WooCommerce white label service.
WordPress Plugin Development
Off-the-shelf plugins rarely do exactly what a client needs. We build custom WordPress plugins for requirements that sit outside the CMS core or that need to integrate with a client's existing systems. Common builds include custom post type plugins, admin dashboard tools, REST API endpoints for third-party integrations, payment or booking logic, membership gating, and front-end filtering systems. Plugins are built to WordPress coding standards, tested across the supported PHP version range, and documented so your agency can hand them off to any future developer.
Page Builder Customisation and Elementor Development
When a client is committed to a page builder workflow, we work within it properly. We build Elementor, Elementor Pro, and Beaver Builder templates that your clients can edit without breaking the design. Custom Elementor widgets, dynamic tags, theme builder templates, and popup builder setups are all in scope. We keep builder installs lean by disabling unused modules and ensuring the builder does not inflate the page weight unnecessarily. For clients already on Divi, we handle customisation and child theme work there too.
WordPress Migration and Site Redesign
Moving a WordPress site from an old theme to a new one, from one host to another, or rebuilding it from scratch without losing SEO equity – we handle all three. Migrations start with a full backup and a URL audit. All indexed URLs are preserved or redirected with a 301 map agreed before cutover. Content is migrated including custom post types, taxonomy terms, media, user data, and any plugin data relevant to the new build. We work on staging until sign-off, then run through a pre-launch checklist before touching the live environment.
Ongoing WordPress Maintenance and White Label Support
After launch, WordPress sites need consistent care. Our monthly maintenance retainers cover WordPress core, theme, and plugin updates on a tested schedule; uptime monitoring with fast response; monthly Lighthouse and Core Web Vitals checks; security scanning and hardening with Wordfence or Solid Security; database optimisation; and a monthly allocation of content updates and minor feature additions. Every report is branded to your agency. Your client receives it from you, not from us. Maintenance plans run month to month with no lock-in.
Why Agencies Choose Us
What makes our white label WordPress
development different
Figma-to-WordPress with Zero Interpretation
Most WordPress developers interpret a Figma design rather than build it. They pick the closest theme option, adjust what they can, and leave the gaps. We work the other way. The Figma file is the source of truth. We extract design tokens, map them to CSS custom properties, and build each component exactly as designed – typography scale, spacing, colour, grid, transitions. Before we write a single line of PHP, we review the Figma file for completeness and flag any undefined states. You get a WordPress site that matches the design, not one that approximates it.
Pixel-precise theme buildsGutenberg-First, Builder-Optional
We build with the WordPress Block Editor as the default because it produces faster, lighter, and more maintainable sites than page builders. Custom blocks are built with the Block API, include proper edit and save components, and give editors a clear authoring experience without requiring developer knowledge. We do not recommend a page builder unless the client's workflow genuinely calls for one. When we do use Elementor or Beaver Builder, we configure it lean and supplement it with custom widgets, not a stack of third-party add-ons that inflate load times and create update risk.
Block Editor specialistsPerformance and Accessibility as Non-Negotiables
Every WordPress site we deliver targets a Lighthouse performance score of 90 or above. That is not a best-effort target – it is our delivery standard. Optimised WebP images, deferred non-critical scripts, clean caching, correct font loading, and a structured critical rendering path are part of every build, not add-ons for premium tiers. WCAG 2.1 AA accessibility follows the same principle: keyboard navigation, proper focus indicators, ARIA attributes, logical heading structure, and colour contrast testing are on our standard QA checklist. Your clients get sites that load fast and work for everyone, including users with disabilities and search engine crawlers.
90+ Lighthouse on every deliveryPure White Label with Honest Scoping
We will never appear on any client-facing file, email, staging URL, or invoice. Your agency gets full credit. The NDA is signed before the briefing call. We do not add our portfolio links to live sites, do not claim credit on third-party directories for work your agency billed, and do not disclose the partnership to anyone. Beyond confidentiality, we scope projects honestly. If a brief is under-specified, we will raise it before quoting. If work is growing beyond the agreed scope, we flag it before we build it. No surprises on invoice day.
NDA on day one, alwaysHow It Works
From brief to WordPress launch
in four clear steps
You share the project brief, Figma files or design references, any existing WordPress install details, and the hosting environment. We review the Figma file, ask questions before development starts, and confirm scope, timeline, and pricing in writing. NDA is signed before this conversation happens.
We set up a staging environment, install WordPress, and build the custom theme or blocks. ACF field groups, custom post types, and content management are configured to the agreed content model. You receive staging access to review progress at agreed milestones before we move to the next section.
Before delivery we run cross-browser testing, keyboard navigation checks, WCAG 2.1 AA audit, Lighthouse performance tests on mobile and desktop, Core Web Vitals verification, and a full functional check of all forms and integrations. Revision rounds from your agency are actioned within 24 to 48 working hours.
We handle the live deployment to the production environment, DNS cutover coordination, and a post-launch check including a final Lighthouse run and uptime confirmation. All files, credentials, and handover documentation carry your agency's branding. We have never existed on this project.
Technical Depth
WordPress development capabilities
across every layer of the stack
Theme and Front-End Development
Custom PHP theme development, WordPress template hierarchy, enqueueing scripts and styles the correct way, child themes, and responsive CSS with no framework dependencies. We write semantic HTML that search engines and screen readers can parse, and we build interactive states – hover, focus, active, empty – so nothing is left undone at delivery.
Block Development and Content Architecture
Custom Gutenberg blocks built with the Block API, ACF-powered content models, custom post types, taxonomies, meta fields, and options pages. We design the CMS architecture before we build it, so editors have a clear, logical authoring experience. Block patterns and reusable blocks are set up where they reduce editorial effort without adding layout confusion.
Integrations, REST API, and Headless WordPress
Third-party integrations via the WordPress REST API, custom REST endpoints for decoupled front-ends, WooCommerce REST for headless store builds, CRM integrations, webhook handlers, and JavaScript-heavy components where the page design calls for them. When a brief points toward a headless architecture with Next.js or a React front-end, we scope and build the WordPress back-end to serve it cleanly.
Who We Work With
The agencies that use our white label
WordPress development service
Agencies That Win the SEO Client but Need the Site
You rank the client's competitors, win the brief, and then the client asks you to rebuild their WordPress site as part of the retainer. We handle the WordPress build so you do not have to turn down the work or bring in a random freelancer. Every build preserves indexed URLs and existing structured data, so you are not dismantling your own SEO work. The site ships under your agency name. The SEO retainer continues uninterrupted.
Agencies Running WordPress Campaigns That Need Fast Builds
Landing page sprints, campaign microsites, A/B test variants on an existing WordPress site – these need to ship in days, not weeks. We build lean, fast WordPress pages that carry your agency brand and slot into a client's existing WordPress install without conflicting with their theme. Our WordPress expertise means we work in the client's environment rather than around it.
Design Studios That Produce Figma Files but Not WordPress Themes
You design beautiful sites. You should not need a WordPress developer on your permanent payroll to implement them. Hand us the Figma file and we build the pixel-precise WordPress theme. Every component, every breakpoint, every interaction. You present the finished site to the client and take the credit. We send the invoice to you, not to them.
Agencies Overloaded with WordPress Work and Losing Bids
When your internal developers are three sprints deep and a new WordPress brief arrives, you have three options: turn it down, promise a timeline you cannot keep, or call us. We slot in as a silent extension of your team. You brief us the same way you would brief your own developer. We build. You deliver. The client never knows the difference, and you keep the revenue instead of passing it to a competitor.
Axis Web Art by the numbers
From Our Agency Partners
What agencies say about our
white label WordPress development
"Axis Web Art has been an exceptional white label agency partner for us. They delivered a complex Shopify Plus build exactly on spec and on time. Our client had no idea we had a partner team involved – which is exactly what we needed. We will be working with them on every future project."
"We have used several white label development partners over the years. Axis Web Art stands apart – the communication is proactive, the code quality is consistently high, and they understand what it means to work under our brand. They feel like an extension of our own team, not a vendor."
"Reliable, skilled, and completely invisible to our clients – that is everything we ask for in a white label agency. The Axis Web Art team handled a full WooCommerce migration for one of our most demanding clients. Delivered clean, on time, and without a single revision request."
"The level of professionalism and technical depth at Axis Web Art is impressive. We brought them in on a WordPress build with tight timelines and multiple stakeholders. They navigated the complexity with ease, communicated clearly at every stage, and delivered work that genuinely impressed our client."
White Label Pricing
Transparent monthly plans for
white label WordPress development
All plans include white label delivery, NDA, and a dedicated project lead. No lock-in contracts. Month-to-month or choose quarterly and annual billing for a lower rate.
- Custom WordPress theme build
- Up to 8 pages or templates
- ACF field groups and CPTs
- Lighthouse 90+ on delivery
- WCAG 2.1 AA compliance
- White label delivery + NDA
- Email support
- Everything in Essentials
- Up to 20 pages or templates
- Custom Gutenberg blocks
- WooCommerce store setup
- Third-party integrations
- Maintenance retainer included
- Slack + priority support
- Everything in Growth
- Unlimited pages per project
- Custom plugin development
- WordPress multisite setup
- REST API and headless builds
- Dedicated project manager
- White label reporting suite
- Everything in Studio
- Dedicated WordPress team
- Parallel project capacity
- Custom SLA and response times
- Executive account management
- Custom contract and NDA terms
- Quarterly strategy sessions
Common Questions
White label WordPress development:
questions agencies ask us
Start the Partnership
Ready to add white label WordPress development
to your agency's offering?
Tell us about your first WordPress project. No commitment required. We will scope it honestly and show you how the partnership works before anything is signed.
Month-to-month plans · NDA on day one · 48-hour kickoff