With the advancement of science and communication getting stouter, the world has shrunk to a global village. But, the introduction of e-commerce has transformed it as a unifying shopping hub. However, the success of an e-store depends upon the kind of choices we make. The owners are at loss if they fail to find out the right path to tread on. Time is limited, but the desires to find the right thing is limitless. Moreover, there is never too late to start. If you are unsure of the virtues and vices of e-commerce, we are trying to give you a low-down on what’s important to start and build a lucrative online shopping venture. So, let’s set the ball rolling and checkout what are the Three Secrets of E-commerce Success.
Choosing a Robust E-commerce Platform
If the foundation is wrongly built, nothing can prevent a disaster fall. Similarly, if a faulty platform supports your e-commerce venture, its failure is inevitable. One of the many brain-spinning decisions, associated with the e-commerce, is choosing a right platform. Many developers pick those platforms which are open-source, feature-rich and afforadable – Magento, WooCommerce and Shopify, to name a few. While WooCommerce has the biggest lot of cheerleaders for its integration with WordPress and a splendid range of plugins, Magento is a smart choice for large-scale businesses. On the flip side, Shopify is famous for its in-built hosting service and the most amazing interface it carries. However, all of these have their own weak points. WooCommerce falls out when it comes to managing the manual or phone orders and Magento has a bunch of performance snags.
A performance tracking system is of the essence to reckon the organizational efficiency and estimate the sales volume. To comprehend the performance of an e-store, a slew of digital components is available, such as Google Analytics, Phone Call Tracking and Conversion Tracking.
Google Analytics is an excellent way to keep a tab on the web traffic. It renders a lot of valuable data related to the users, who are landing on a website, and the time they are spending on it. Similarly, Phone Call Tracking is an ideal way to monitor the customer calls automatically. Such a mechanism helps in knowing about the users’ whereabouts and surfing behaviors. Talking about the Conversion Tracking, it is an online service that helps in ascertaining the proportion of people viewing the websites and the number of their re-visits. Basically, it fathoms the sales numbers and the conversion rate.
Responsive Website Design is no longer an option, but a necessity to bag the top spot on the search engines. Even the market champ, Google has warned of lower visibility if the websites aren’t mobile-friendly. To the surprise of many, the mobile usage has considerably surpassed the desktop access done by the users, making it highly necessary for e-businesses to go mobile.