The success of any business whether online or offline lies in a continuous flow of customers. Think of your online store similar to any other offline store in a supermarket. Like a supermarket store will not succeed if they don’t have customers coming in the store, same way an eCommerce store will not succeed until they get visitors on the website.
Marketing is the core essence to establish a business in the web market. We have lots of channels available to market an online store like social media, search engines, email and various channels for paid advertising.
In order to achieve the desired result, it is important to approach the right channels at the right time. To initiate in marketing the business, it is essential for the professional to understand the market scenario and make a list of channels needed to be accessed for marketing.
Various Channels & eCommerce Marketing Strategies
Omni Channel or Multi-Channel:
The concept of Multi-Channel or Omni Channel is all about adopting varied forms of promotional platforms to market the business of an organization. In this concern, the companies have to research about the effective methods available and their ability to reach the target audience. Every channel of promotional casts impact on the viewer; all a promoter has to use is a creative approach that lends uniqueness to the message.
Search Engine Optimisation:
Search engines contribute a larger part of any website traffic and will continue to do so. This traffic is available free of cost to everyone and ignoring this source of traffic is fatal for any online business.
A long term eCommerce SEO strategy is required to achieve ongoing results with search engines. Check some important statistics about search engine traffic that can help you plan in a better way.
While done properly, email marketing is among the best way of marketing for any online business. The beauty of email marketing is that you can drive traffic at your will.
Whenever you have any offer or sale going on in your store, you can simply shoot an email to all your existing customers or subscribers and the stream of traffic will start coming to your website.
This traffic is costing you nothing. And when done effectively, it also helps you build loyal customers. You can take your email marketing to another big height by following the right eCommerce email marketing automation strategy.
You should start focusing on your list building as soon as you launch your eCommerce store.
Taken to be the hotshot in the present time for reaching the target audience, social media is an extensive platform to promote business. Its another source of free traffic which indeed opens gates for attracting a huge amount of web traffic.
Keeping it short and crisp, these social media platform makes it possible for companies to gain extensive recognition instantly. Pick a few platforms suitable for your target market and start building an audience from the very first day.
Paid advertising option:
Finding space on other’s website and paying for every click a user makes is the perfect way of advertising the business. Excellent and safe, this method of the channel to perform effectively has created ways for the companies to develop. Google Adwords, Facebook & Instagram Ads, Twitter Ads, and many other social media platform provides you options to advertise.
With the increase of smartphones, the companies are finding ways to reach their target audience on a 24-hour basis. This gives them more opportunities to access and deliver the respective ad message.
Visuals have the ability to cast high impressions because people tend to believe what they see. This makes television as an effective podium for advertising about business and relative activities.
Though scanty; but, radio is still considered to the powerful channel of promotion. It is all about reaching the target audience during travel and informing them about the product or service of their interest.
With huge readership and access to the population, newspapers are read and believed like a religion. It is an effective channel to promote business with the use of creative images and crispy language.
On selecting the channels, it is necessary to identify the innovative ways of directing the company’s message to its clients and create requisite awareness. This is the reason that effective marketing strategies are brought into practice.