Ultimate of Social Media Design

A Complete Guide to Social Media Design

You can promote your brand or company on your social media profiles, but how would you design your posts? Do you have any idea about social media post design? Once you post a story on your timeline or profile, you will enter in your competitive world of digital media, and it is not an easy job to attract the target audiences. You need to hire the best freelance social media designer to design your posts. Else, you can hire a professional company to design your social media graphic design

In case of social media app design, professional designers can design your post according to the social media algorithms. Here, you can find some tips to design your social media campaign: 

  • Planning a social media strategy is not a joke and you can start with some interviews or surveys to engage more audiences. Through these interviews and surveys, you will get to know the demands of your target audiences, and you can design content for social media according to their needs. Try to read their mind and hit them with some best social media designs
  • How would you choose the right social media platform for your brand promotion? You have ample options like Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Snapchat, and you cannot post the same content in all your social media platforms. First, you need to choose the best platform according to your business niche. For example, you can promote your photography business on Pinterest or Instagram, but you need to choose Facebook for your ecommerce website. In this case, choosing the right social media poster design is very important and you can hire a designer for the same. 
  • Before you start a campaign on your social media, you need to know the algorithms of such platforms. For example, Instagram Reels and IGTV videos can give you more traffic and you can easily attract more customers by posting some engaging videos, which cannot be provided by Facebook and LinkedIn. 

Why would you hire a designer for social media post design? 

Designers working under a website development company can create some attractive social media app designs according to your niche. They know the algorithms of such social media platforms and they can optimize your content according to the search engine optimization strategy. They will set up your social media pages with some attractive images and illustrations, and they will create a content plan for your social media campaign. They know your target audiences and they can give you some examples of their content. They will help you to choose the type of posts that will work better for your business, and they can create some short and attractive captions for the same. 

Social Media Post Design

How would you choose the best social media design? 

Every social media platforms have different size and dimensions, and you need to create your social media posts according to the requirement of that platform. You must know the social media images sizes, otherwise you have to rework on your content several times. Here, you can find the sizes of different social media platforms that you can use for your promotional posts: 

Sizes and dimensions for social media platforms according to 2021

Instagram Photo Dimensions

Twitter
Photo Dimensions

Facebook Photo Dimensions

LinkedIn Image Dimensions

YouTube Image Dimensions

Profile picture

320 x 320 px 400 x 400px 170 x 170 px 400 x 400px 800 x 800px

Landscape

1080 x 566 px 1200 x 628 px

Portrait size

1080 x 1350 px 1200 x 627 px

Square size

1080 x 1080 px

stories

1080 x 1920px 1080 x 1920 px 1080 x 120 px

Cover image

1500 x 500 px 851 x 315 px 1584 x 396px 2048 x 1,152 px

Content image

1600 x 900 px 1200 x 630px 1200 x 627 px

FB event image

1920 x 1080px

Company profile picture

300 x 300px

Company cover image

1128 x 191 px

Video thumbnail

120 x 120 px 1280 x 720px


You can set your profile photo on Instagram with 320*320 and you can create a landscape size post with 1080*608. In the case of portrait, you can use the size of 1080*1350. Similarly, you need to create your stories with the size of 1080*1920. In the case of Facebook, you need to set your profile photo with 170*170 and you can use a landscape sized photo with 1200*630. On the other part, you need to set your profile photo on twitter and LinkedIn with the size of 400*400. So, before you work on your social media content, you need to know their sizes. 

  • Select the content for your social media platforms according to your niche. It is not mandatory that people will love the images related to your company and branding, and you need to read the mind of your audiences. In this case, you can use some quotes, captions, and photos on your social media, and always try to create some content for the users, not for your company. 
  • You can design your social media profile with some colorful images, and you can use hashtags to make your post viral. But, creating your profile is extremely important, and you need to design your profile by hiring a professional designer. People will check your profile before they scroll down your page. 
  • Always try to interact with your audiences through your social media platforms and try to make your own brand identity. Apart from that, you also need to use your social media profiles with other related posts that have been made by others. According to the recent trend of Instagram, you can design a profile synchronized visuals from DP to post.  
  • Before you hire a designer for your social media ads design, you need to analyze your social media profiles. You can publish several contents on your social media platforms in a day, but you need to analyze that which content is suitable for you and which is not. You can easily check the comment, likes and post reach counts of each post to analyze the same. Then you can create similar posts which worked better in previously, but do not repeat the same post again and again. 
  • You can start your social media pages and profiles by a graphic designer because people are customizing their social media profiles and posts by their designer. So, you can save your cost by using some readymade templates available online for your social media platforms, but you cannot reach your target audience with these posts. People might have already seen such posts on several profiles, and they might have a tendency to skip your posts. In this case, you need to hire a design agency that knows the social media strategy for your social media designing. 

Trending social media designs 2021 

trending social media designs

  • Short Video: According to Limelight, people gradually watch almost seven hours and 55 minutes of online videos every week in 2020, and it has been increased 16% more than 2019. Now, you have to take this opportunity, and you can make some short videos from 4-30 seconds to attract more people. Make sure, your customers should not scroll or skip your videos, and you must include some triggers at the first few seconds of your video. Also make your video readable, and you can add text overlays, stickers, and GIFs. 
  • During this pandemic, social media streaming has become a compelling tool and you can use this strategy to promote your brand. Real-time engagement can give you the best exposure and you can go for live streaming. You can promote your brands through some online conferences and meetings and take questions from your audiences. Else, just record some live-streaming videos and edit them for your social media campaign. 
  • You may wonder about what is a social media designer?  Do you know that your singe-image posts on your social media profiles are backdated? Social media designers are the trained professionals who can build your brand online with positive and engaging content. They can use the multi-frame console for your images, and they can make your images more attractive. For example, can use their multi-image-console to create your menu or product list, and they can include few catch lines into your console. 
  • Nowadays, podcasts have become very popular. 1117 million people listen such podcasts every day in the US. You can also start your podcast series with some new stories related to your business. Make sure, you must add an eye-catching cover on your podcast, and you can contact your website design company in this regard. 
  • According to the research, it has been proved that more than 72% people avail the services offered by the local businesses. So, you can create a community with some local people on your social media and interact with them to turn them into your potential customers.   
  • Try to use some mood boosting colors for your social media posts. The famous painter Wassilly Kandinsky stated thatColor is a power, which directly influences the soul.” Colors used in your social media post can stay in your customer’s mind and you need to use vibrant tones for your social media promotion. You can use primary colors like reds, yellows, and blues in this regard. 
  • If you have an ecommerce website, then you need to follow the Shopify SEO and Magento SEO strategy. You can hire a web development company that offers social media mobile app designs and social media app design facilities. You need to use your social media profile to alleviate the anxiety level of your customers. Talk to your potential customers and take their feedback on your products and services. Then share their feedback and responses on your social media. You can create a customer zone on your social media profiles from where your customers will share their own responses. 

Conclusion

Bring your brand outside and share your outdoor activities on social media platforms. For example, if you have a restaurant then you can share some photos of your events. Similarly, as an entrepreneur, you can do some social work outdoor, and you can share the same on your social media profiles. In this case, you can ask your designer to use some software like Adobe Spark, where ample pre-set templates for real-time events. 

Now, you may want to know about social media graphic design pricing. Pricing depends on your brand, promotional strategy, and on the types of content. You can search the best designers online and ask for the quotes. If you cannot afford their prices, then you can hire a freelance social media designer

I hope you liked the social media design guide; Our designers are excited to your social media to the next level. Give a chance to spruce up social media design.

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